News 24 | The Crown Prince announces the launch of...

Today (Thursday), Crown Prince Mohammed bin Salman announced the launch of a “Boutique Group”, which aims to develop, manage and operate a series of famous historical and cultural palaces in the Kingdom and turn them into ultra-luxury boutique hotels, to revive the national heritage vibrant with the authentic culture of the Kingdom. Providing an exceptional and unique hospitality experience.

This comes in cooperation with the private sector, as the first phase of the project aims to develop three historical destinations: Al Hamra Palace in Jeddah, which will include 77 rooms, including 33 luxury suites and 44 luxury villas, and Tuwaiq Palace in Riyadh, which will include 96 rooms, including 40 luxury suites and 56 luxury villas. In addition to the Red Palace in Riyadh, which will contain 71 rooms including 46 luxury suites and 25 luxury guestrooms.

Boutique Group will blend the authenticity of the cultural and heritage values ​​of the Kingdom with a modern lifestyle, to provide an exclusive hospitality experience that enriches the ultra-luxury hospitality sector in the Kingdom, thus contributing to the development of the local economy, while the company will provide many prestigious options for the finest international restaurants, and provide an atmosphere To relax in the latest recreation centers, and other exclusive and special services for each guest.

For his part, the Governor of the Public Investment Fund, Yasser Al-Rumayyan, affirmed that the Crown Prince’s launch of the “Boutique Group” confirms the role of the Public Investment Fund in developing promising sectors in the Kingdom, and contributing to achieving the fund’s goals to diversify the Saudi economy.

Added to the group launch will share In diversifying tourism opportunities in the Saudi market, and strengthening the Kingdom’s position regionally and internationally as a leading tourism and cultural destination in line with the objectives of the Kingdom’s Vision 2030.”

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