Jump on iPhone pre-orders today, but don’t expect too much 5G...

Jump on iPhone pre-orders today, but don’t expect too much 5G...
Jump on iPhone pre-orders today, but don’t expect too much 5G...
Australian retailers are anticipating an increase in pre-orders for the new Apple iPhones, which will be available at JB Hi Fi from 11pm today.

Shipments of Apple’s newly unveiled iPhone 12 range could hit 80 million units by the end of 2020, with both carriers and retailers in Australia banking on the offering to boost sales during the peak season.

Retailers we spoke to claim that Apple’s cheaper pricing strategy is likely to entice users with older iPhones to upgrade.

Foxconn Electronics, a key Apple manufacturing partner (Hon Hai), has secured the majority of orders for the new iPhone 12 series and will keep shipments for the new Apple smartphones peaking through the first quarter of 2021.

The key to the new Apple iPhone offering is 5G. Despite the poor reception and limited range in Australia, manufacturers are pushing the more expensive 5G phones.

Apple announced its new iPhone 12 family earlier this week. These are the first smartphones to be developed by the tech giant using fifth generation technology.

Thomas Husson, Vice Principal Analyst at Forrester said, “5G alone is not mature enough to warrant a significant premium for the new iPhones on its own, but at the same time Apple is best placed to drive consumer demand for 5G.”

‘Apple is likely to continue to lead the high-end smartphone market by adding performance and ease of use to its new line of flagship devices.

“While improved connectivity will be important for countries where 5G is gaining traction, differentiated experiences will also result from faster processing and obsession with design details.”

Analysts claim that while 5G made its debut in 2018, many people aren’t sure what it does and whether it’s worth switching from their 4G device to a 5G-compatible model.

Consumers living in areas not supported by next generation technology will only get a 4G experience.

Daniel Hays, strategy partner at consulting firm PwC, said: “For some consumers, the experience with 5G could feel like 4G.”

“I think what we are seeing and experiencing at the moment is that the hype surrounding 5G has far exceeded reality at the time.”

Hays also noted that a full rollout of the 5G network will likely not take place for five to seven years.

Apple is not a pioneer in the 5G phone market as Samsung has already released dozens of devices that support the network over the past year.

Despite its smartphones like the Galaxy S20, it still ranked third in the number of 5G phones shipped last year.

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