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Jeddah - Yasmine El Tohamy - RIYADH: An expo in Riyadh has showcased the diversity of Korean culture, drawing crowds to Boulevard City.
The Korea Brand Expo was held on Oct. 31-Nov. 1 as part of Riyadh Season.
Opening its doors from 5 p.m. until midnight, the expo created an inviting space for attendees to immerse themselves in the latest Korean goods while enjoying a variety of artistic performances.
One of the highlights of the event was the appearance of renowned Korean artist Kwon Yuri, who captivated the audience with her presence and talent.
Alongside her, popular musical groups such as NOMAD and OZMSR energized the crowd with their performances, creating a lively ambience that reflected the dynamic spirit of contemporary Korean music.
The Changtique band added another layer to the musical experience by performing traditional Korean music, celebrating the nation’s rich artistic heritage.
The blend of modern and traditional elements provided visitors with a deeper understanding of Korean culture, showcasing its evolution and depth.
In addition to the musical acts, the event featured a variety of engaging activities designed to entertain and connect fans with their favorite stars. Interactive signing sessions allowed attendees to meet and greet their idols, creating memorable moments that fans will cherish.
Talk shows with Korean celebrities offered insights into their personal stories and experiences, fostering a deeper connection between the artists and the audience.
The Korea Brand Expo served as an excellent platform for introducing local audiences to a wide array of Korean products, all within an environment that seamlessly blended art, creativity and innovation.
Visitors had the opportunity to explore diverse exhibits that showcased the latest trends in fashion, accessories, technology and lifestyle. Each exhibit was thoughtfully curated to reflect the essence of Korean culture, providing a captivating experience for all who attended.
Entry to the exhibition was free. The Korea Brand Expo not only celebrated Korean creativity, but also strengthened cultural ties, leaving a lasting impression on all who attended.
As the event concluded, it was clear that the expo highlighted the richness of Korean culture and its potential to inspire and connect with audiences around the world.
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