Ithra’s Tanween bringing global experts to Dhahran headquarters

Ithra’s Tanween bringing global experts to Dhahran headquarters
Ithra’s Tanween bringing global experts to Dhahran headquarters

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Jeddah - Yasmine El Tohamy - RIYADH: Global experts from the worlds of fashion, architecture and design are in Dhahran to share their insights at Tanween, a leading creativity conference.

The annual meet hosted by the King Abdulaziz Center for World Culture, or “Ithra,” will feature eight workshops, 12 meetings and four exhibitions exploring designs in architecture, fashion and more.

“Every year through Tanween, we focus on a new angle through which we explore the concept of creativity from a different perspective,” said Miznah Al-Zamil, head of innovation and creativity at Ithra.

Tanween runs from Nov. 1-4.

This year, Al-Zamil said, Tanween is “hosting a new qualitative educational program called a Day in the Company of an Expert,” featuring a diverse agenda that will include discussions, workshops and “an exchange of knowledge.”

Under the theme “Scale,” the conference explores the “dynamic impact of design and its role in shaping the environment” and “uncovers innovative solutions by understanding the diverse methods and perspectives of focusing on scale in various fields,” according to organizers.

On the second and third day, experts in design, art and innovation will reveal the secrets of their success to visitors.

At the entrance of the conference hall, attendees can view curated designs that highlight solutions and thought-provoking ideas created by students of architecture, fashion and interior design from the Kingdom and abroad.

One design proposes a holistic system to help the Saudi Ministry of Human Resources and Social Development monitor construction workers and organizations to prevent hot weather accidents and boost worksite safety.

“MetaSafety” by Najd Al-Saikhan, a Saudi university student at Imam Abdulrahman Bin Faisal University in Dammam, is one of the many designs showcased this year.

Tanween’s four exhibitions, titled “Grad Expo,” “From the Lab,” “Challenges Exhibition” and “Routes to Roots,” open are from 9 a.m. to 11 p.m.

Interactive panel discussions will explore fashion, architecture and product design, among other industries.

Panelists include Tim Gill, Javier Pena Ibanez, Claudia Pasquero, Ryan Mario Yasin, Omar Nagati and more.

Hands-on workshops, such as Break the Design, will improve the technical skills of both professionals and amateurs visiting Tanween.

Since its launch in 2018, the event has recorded more than 170,000 visitors, bringing together innovators to redefine creativity in an ever-changing world.

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