Did the Saudi movie “123 Action” fail early ?! Media outlets reported that it suffers from a lack of attendance and poor revenue, and some saw that it was an expected failure. The film’s heroes are a group of broadcasters, snappers, utopians and social media celebrities, and these can make the content of the YouTube clip or advertisement Snap, but they often can’t make a movie!I would have liked to find Saudi artistic talents that establish Saudi cinema in this active phase of our country’s history, but unfortunately the main talent in the nascent cinema as it is in all our flash theaters is fame and appearance, not talent and merit, so we find our media and artistic mobility weak and revolving in a narrow circle!
It is noteworthy that, before the start of this supported movement towards a different vision, many talents emerged in the YouTube spree a few years ago, and we expected these talented young people to occupy their deserved space in the art scene, and contribute to the renewal of blood and change the pattern of artistic works, but nothing of that was achieved. Either because some of them were frustrated or lacked experience in establishing their feet and determining their path, and Saudi art kept capturing the same stars and the same works and the same style, which aborted this outburst and made it more like a temporary bubble!
And because I only watched a short clip from “123 Action”, I do not currently have a judgment on it, and I do not know if I will watch it. Most of the film’s heroes appear to me even in my dreams after appearing in awakening times at every corner of the media and social platforms, but I still do. I will not forfeit their right to act and try to search for their professional identities in the mazes of the new media!
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