The new unit of commercial sales and advertising marketing for the group
MBC Group, the largest and leading media company in the Middle East and North Africa (MENA) region, announced today the appointment of the CEO of MBC Media Solutions (MMS), the new commercial sales and advertising marketing unit, which was launched in partnership with Al Mohandes Group Holding ( EHG) Saudi Arabia, in addition to appointing the MMS Board of Directors and other members of its senior executive management team.
The executive team is headed by Ahmed bin Attaf Al-Sahaf, who has been appointed as CEO. Al Sahhaf joins MMS with more than 15 years of solid regional experience in the telecommunications, marketing and advertising sectors, having held – until recently – the position of General Manager of Marketing Communications Department in the Consumer Sector at “Saudi Telecom Company – stc”
Likewise, Nadim Samara joined MMS as Chief Operating Officer, having previously held the position of CEO of the Dubai-based Omnicom Media Group (“OMG”) MENA, bringing in-depth knowledge and extensive experience in the advertising market in the whole region. For his part, Walid Al-Essawi became the General Manager of MMS in the Arab Republic of Egypt. His professional track record is distinguished by solid experience in the field of commercial advertising, including advertising marketing for the television network “CBC” in Egypt.
The board of directors of MMS consists of five members: Mohamed El-Khuraiji, CEO of “Al-Arabia” – owned by “Al-Mohandes Holding Group EHG”; Mohammed Al-Ghaith, Head of Strategy, Mergers and Acquisitions, Al-Arabiya; Marc Antoine Dalywin, CEO of MBC Group; Olivier Sage, Chief Revenue Officer at MBC Group; And Abdullah Jamjoom, Advisor to the Chairman of MBC Group. Muhammad bin Abd al-Ilah al-Khuraiji was chosen as Chairman of MMS Board of Directors, and Marc Antoine Dalwyn, Chair of the Executive Committee of the Board of Directors.
Commenting on the recent appointments, Sheikh Walid bin Ibrahim Al Ibrahim, Chairman of the Board of Directors of MBC Group, said: “We have formed a strong executive team for MMS, and put in place a comprehensive framework for governance for it to be able to move forward with its business and achieve the goals set for it. Al-Olaya are directors with solid and accumulated experience in the advertising market regionally, in addition to their deep knowledge of the opportunities and challenges of the media sector as a whole globally, under the leadership of Muhammad Al-Khuraiji and the executive leadership of Ahmed Al-Sahaf. Al Ibrahim concluded, “We remain committed to providing integrated solutions to business partners, via TV, digital media and OTT platforms. We are looking forward to the actual launch of MMS early next year.”
It should be noted that MBC Media Solutions – MMS starts its preliminary operations this November, with the aim of providing the best services to the customers of the “MBC Group”, with the beginning of 2021. This new commercial sales and advertising marketing unit for MBC provides an opportunity to work closely with all business partners This includes many of the most prominent consumer brands in the region and the world, as well as marketing and advertising companies, and agencies for purchasing advertising space and planning their own or independent of them.
Sabaq electronic newspaper
Previously
2020-11-03
MBC Group, the largest and leading media company in the Middle East and North Africa (MENA) region, announced today the appointment of the CEO of MBC Media Solutions (MMS), the new commercial sales and advertising marketing unit, which was launched in partnership with Al Mohandes Group Holding ( EHG) Saudi Arabia, in addition to appointing the MMS Board of Directors and other members of its senior executive management team.
The executive team is headed by Ahmed bin Attaf Al-Sahaf, who has been appointed as CEO. Al Sahhaf joins MMS with more than 15 years of solid regional experience in the telecommunications, marketing and advertising sectors, having held – until recently – the position of General Manager of Marketing Communications Department in the Consumer Sector at “Saudi Telecom Company – stc”
Likewise, Nadim Samara joined MMS as Chief Operating Officer, having previously held the position of CEO of the Dubai-based Omnicom Media Group (“OMG”) MENA, bringing in-depth knowledge and extensive experience in the advertising market in the whole region. For his part, Walid Al-Essawi became the General Manager of MMS in the Arab Republic of Egypt. His professional track record is distinguished by solid experience in the field of commercial advertising, including advertising marketing for the television network “CBC” in Egypt.
The board of directors of MMS consists of five members: Mohamed El-Khuraiji, CEO of “Al-Arabia” – owned by “Al-Mohandes Holding Group EHG”; Mohammed Al-Ghaith, Head of Strategy, Mergers and Acquisitions, Al-Arabiya; Marc Antoine Dalywin, CEO of MBC Group; Olivier Sage, Chief Revenue Officer at MBC Group; And Abdullah Jamjoom, Advisor to the Chairman of MBC Group. Muhammad bin Abd al-Ilah al-Khuraiji was chosen as Chairman of MMS Board of Directors, and Marc Antoine Dalwyn, Chair of the Executive Committee of the Board of Directors.
Commenting on the recent appointments, Sheikh Walid bin Ibrahim Al Ibrahim, Chairman of the Board of Directors of MBC Group, said: “We have formed a strong executive team for MMS, and put in place a comprehensive framework for governance for it to be able to move forward with its business and achieve the goals set for it. Al-Olaya are directors with solid and accumulated experience in the advertising market regionally, in addition to their deep knowledge of the opportunities and challenges of the media sector as a whole globally, under the leadership of Muhammad Al-Khuraiji and the executive leadership of Ahmed Al-Sahaf. Al Ibrahim concluded, “We remain committed to providing integrated solutions to business partners, via TV, digital media and OTT platforms. We are looking forward to the actual launch of MMS early next year.”
It should be noted that MBC Media Solutions – MMS starts its preliminary operations this November, with the aim of providing the best services to the customers of the “MBC Group”, with the beginning of 2021. This new commercial sales and advertising marketing unit for MBC provides an opportunity to work closely with all business partners This includes many of the most prominent consumer brands in the region and the world, as well as marketing and advertising companies, and agencies for purchasing advertising space and planning their own or independent of them.
02:34 PM
03 November 2020 – 17 Rabi Al-Awal 1442
06:36 PM
The new unit of commercial sales and advertising marketing for the group
MBC Group, the largest and leading media company in the Middle East and North Africa (MENA) region, announced today the appointment of the CEO of MBC Media Solutions (MMS), the new commercial sales and advertising marketing unit, which was launched in partnership with Al Mohandes Group Holding ( EHG) Saudi Arabia, in addition to appointing the MMS Board of Directors and other members of its senior executive management team.
The executive team is headed by Ahmed bin Attaf Al-Sahaf, who has been appointed as CEO. Al Sahhaf joins MMS with more than 15 years of solid regional experience in the telecommunications, marketing and advertising sectors, having held – until recently – the position of General Manager of Marketing Communications Department in the Consumer Sector at “Saudi Telecom Company – stc”
Likewise, Nadim Samara joined MMS as Chief Operating Officer, having previously held the position of CEO of the Dubai-based Omnicom Media Group (“OMG”) MENA, bringing in-depth knowledge and extensive experience in the advertising market in the whole region. For his part, Walid Al-Essawi became the General Manager of MMS in the Arab Republic of Egypt. His professional track record is distinguished by solid experience in the field of commercial advertising, including advertising marketing for the television network “CBC” in Egypt.
The board of directors of MMS consists of five members: Mohamed El-Khuraiji, CEO of “Al-Arabia” – owned by “Al-Mohandes Holding Group EHG”; Mohammed Al-Ghaith, Head of Strategy, Mergers and Acquisitions, Al-Arabiya; Marc Antoine Dalywin, CEO of MBC Group; Olivier Sage, Chief Revenue Officer at MBC Group; And Abdullah Jamjoom, Advisor to the Chairman of MBC Group. Muhammad bin Abd al-Ilah al-Khuraiji was chosen as Chairman of MMS Board of Directors, and Marc Antoine Dalwyn, Chair of the Executive Committee of the Board of Directors.
Commenting on the recent appointments, Sheikh Walid bin Ibrahim Al Ibrahim, Chairman of the Board of Directors of MBC Group, said: “We have formed a strong executive team for MMS, and put in place a comprehensive framework for governance for it to be able to move forward with its business and achieve the goals set for it. Al-Olaya are directors with solid and accumulated experience in the advertising market regionally, in addition to their deep knowledge of the opportunities and challenges of the media sector as a whole globally, under the leadership of Muhammad Al-Khuraiji and the executive leadership of Ahmed Al-Sahaf. Al Ibrahim concluded, “We remain committed to providing integrated solutions to business partners, via TV, digital media and OTT platforms. We are looking forward to the actual launch of MMS early next year.”
It should be noted that MBC Media Solutions – MMS starts its preliminary operations this November, with the aim of providing the best services to the customers of the “MBC Group”, with the beginning of 2021. This new commercial sales and advertising marketing unit for MBC provides an opportunity to work closely with all business partners This includes many of the most prominent consumer brands in the region and the world, as well as marketing and advertising companies, and agencies for purchasing advertising space and planning their own or independent of them.
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