The Kingdom’s authorities issue a circular to restaurants and cafes by...

The Saudi Ministry of Commerce has asked all restaurants, cafes and roasters in the Kingdom, to adopt the name “Saudi coffee” instead of “Arabic coffee”, in naming and describing this type of product.

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The Federation of Saudi Chambers also issued a circular to all concerned parties to adopt the name “Saudi coffee” instead of “Arabic coffee” in the list of products it offers to its customers, and assure them not to use it as a trade name or trademark.

On his Twitter account, Thamer Al-Farshouti, an official in the Federation of Chambers, explained: “The name “Saudi coffee” has been adopted instead of the name “Arabian coffee” in naming and describing the product and the list of products in all restaurants, cafes and roasters, and it is prohibited to use it as a commercial name or trade mark”.

Last year, the Saudi Ministry of Culture announced the launch of an initiative and named 2022 as the “Year of Saudi Coffee”, as the Kingdom ranks among the world’s most coffee consuming countries, due to the high rate of coffee consumption per capita in Saudi Arabia.

Source: “Previously” + RT

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