UAE – Al-Bayan Poll: Social media is sweeping real estate ads...

UAE – Al-Bayan Poll: Social media is sweeping real estate ads...
UAE – Al-Bayan Poll: Social media is sweeping real estate ads...
(MENAFN – Al-Bayan) Date: 08 November 2020 The popularity of real estate ads and offers on social media and websites has achieved a landslide victory over real estate ads in the media, newspapers, radio and television, according to the results of the (Economic Statement) poll in its online and Twitter accounts.

The (Economic Statement) asked the participants a question about the sources that they depend on to view real estate offers in the sales and leasing markets, and the answers came on the (Al Bayan) website with 70% for the Internet and social media, 15% through friends, 13% for newspapers, radio and television, and 2% for road advertisements .

As for the answers on the (Al-Bayan) website on Twitter, they were 69% for the Internet and social media, 20% through friends, 0% for newspapers, radio and television, and 7% for road advertisements.

Real estate expert Hisham El-Far, president of Coldwell Banker, believes that electronic real estate marketing is progressing rapidly, as in every short period of time an application appears directed to investors who want to either rent a property or buy it, and perhaps the growth in the number of these platforms and the increase and development of their content is due to the speed of the technology industry in updating programs and applications And devices connected to the Internet. Noting that modern technologies have become a playground for real estate marketing, not only at the corporate level, but as a platform that allows customers to communicate with those concerned immediately and make their decisions very quickly.

While some believe that social networking sites have achieved remarkable success along with search engines specialized in real estate marketing, others believe that the increasing use of the Internet in real estate marketing will not in any case lead to the abolition of the role of intermediaries as much as it may reduce their numbers. He explained that the real estate sector has knocked on all doors to reach its two precious goals, the buyer and the tenant, and the seller of the property or the lessor has become more able to reach buyers and tenants through the electronic space and employ technology and innovative marketing methods, especially with the spread of the Internet, phones, smart applications and communication networks, as well as reducing time and cost. To achieve this than it was a few years ago, when marketing relied on traditional means that were less widespread and more expensive. A number of companies operating in the field of real estate brokerage – selling and renting – achieved victories and distinctive leaps in the market because they rapidly expanded in the electronic space, smart applications and social media, and provided enough for dealers to conclude a sale or lease deal.

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