“BrandZ” for the top 30 brands in Saudi Arabia and the...

US $ 9.7 billion thanks to its size, brand strength, and new advertising initiatives


The “BrandZ ™” report revealed 30 of the most valuable brands in Saudi Arabia and the UAE for the year 2020. The report, which reflects the changing lifestyles and trends in the two countries, included brands of different classes that deal directly with consumers, from food to energy. With a total value of 50 billion USD.

According to the report, telecom companies and banks accounted for 70% of the total value of the brands listed among the 30 most valuable brands in Saudi Arabia and the UAE, equivalent to $ 35 billion.

Saudi Telecom Company “STC” topped the ranking with a value equivalent to $ 9.7 billion, thanks to its size and strength of its brand, in addition to its new advertising initiatives that are clear and focus heavily on consolidating the goal of its brand.

Emirates Telecommunications Corporation “Etisalat” ranked second with a value of $ 5.2 billion, and Al-Rajhi Bank came in third place with a value of $ 4.7 billion.

The brand classification included in the report was based on a trademark evaluation methodology that combines comprehensive consumer impressions with accurate financial analysis. The study was carried out by interviewing more than 12,000 consumers about more than 300 brands from 19 categories.

“BrandZ” for the top 30 brands in Saudi Arabia and the UAE .. STC is in first place
Khaled Ali
Previously
2020-10-06

The “BrandZ ™” report revealed 30 of the most valuable brands in Saudi Arabia and the UAE for the year 2020. The report, which reflects the changing lifestyles and trends in the two countries, included brands of different classes that deal directly with consumers, from the food category to energy. With a total value of 50 billion USD.

According to the report, telecom companies and banks accounted for 70% of the total value of the brands listed among the 30 most valuable brands in Saudi Arabia and the UAE, equivalent to $ 35 billion.

Saudi Telecom Company “STC” topped the ranking with a value equivalent to $ 9.7 billion, thanks to its size and strength of its brand, in addition to its new advertising initiatives that are clear and focus heavily on consolidating the goal of its brand.

Emirates Telecommunications Corporation “Etisalat” ranked second with a value of $ 5.2 billion, and Al-Rajhi Bank ranked third with a value of $ 4.7 billion.

The brand classification included in the report was based on a trademark evaluation methodology that combines comprehensive consumer impressions with accurate financial analysis. The study was implemented by interviewing more than 12,000 consumers about more than 300 brands from 19 categories.

06 October 2020 – 19 Safar 1442

11:18 PM


US $ 9.7 billion thanks to its size, brand strength, and new advertising initiatives

The “BrandZ ™” report revealed 30 of the most valuable brands in Saudi Arabia and the UAE for the year 2020. The report, which reflects the changing lifestyles and trends in the two countries, included brands of different classes that deal directly with consumers, from food to energy. With a total value of 50 billion USD.

According to the report, telecommunications companies and banks accounted for 70% of the total value of the brands listed among the 30 most valuable brands in Saudi Arabia and the UAE, equivalent to $ 35 billion.

Saudi Telecom Company “STC” topped the ranking with a value equivalent to $ 9.7 billion, thanks to its size and strength of its brand, as well as its new advertising initiatives that are clear and focus heavily on consolidating its branding goal.

Emirates Telecommunications Corporation “Etisalat” ranked second with a value of $ 5.2 billion, and Al-Rajhi Bank ranked third with a value of $ 4.7 billion.

The brand classification included in the report was based on a trademark evaluation methodology that combines comprehensive consumer impressions with accurate financial analysis. The study was carried out by interviewing more than 12,000 consumers about more than 300 brands from 19 categories.

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