Apple’s decision allows to see a slight increase in the category of device accessories, thanks to the sale of the charger and the new ecosystem it is building around its charging system (MagSafe)..
This category, which includes products such as: (Apple Watch), (AirPods), chargers and other accessories, showed promising growth.
Sales jumped nearly 17 percent to $ 6.45 billion in Apple’s third fiscal quarter.
Apple is due to announce its fourth-quarter financial results on October 29, but it will not show sales of iPhone 12 and related products, which have recently been put up for sale.
The success of accessories and wearables follows a similar success story with the business of Apple’s services, which includes digital products such as streaming music and iCloud storage.
And given that iPhone sales are no longer showing growth, Apple has devised new digital products to further tap the iPhone’s user base of about 1 billion.
The company generated $ 13.16 billion in services revenue for the third quarter of the fiscal year, an increase of nearly 15 percent from the previous year.
Apple is preparing to see a significant increase in sales of accessories this quarter due to the missing chargerThe missing wired headphones, and the new (MagSafe) charger for iPhone 12.
Apple has a new $ 99 HomePod version that will go on sale next month, and the cheapest Apple Watch starts at $ 199.
وكتب Analysts Deutsche Bank in a research note earlier this week: While Apple claims to have removed the charger, charging cable and earphones to preserve the environment, the truth is that such a decision could have a financial benefit for the company as well.
Additive business may account for only 2 percent of total sales, but analyst Jerrell Ong (Jeriel Ong |It is believed that one of the new iPhone 12 features could bring additional profits.
Looking beyond iPhone 12 sales in the near term, the new Magnetic Charging System (MagSafe) is laying the groundwork for more iPhone accessories.
And there have been rumors for a long time that Apple’s ultimate goal is to remove the iPhone’s charging port, as it did with the standard headphone jack, which in turn pushes iPhone owners to purchase more add-ons for their devices.
And Apple might be honest when it says: removing standard accessories from the iPhone case is good for the environment.
AndWhen tens of millions of iPhones are shipped every quarter with fewer packaging and plastics, it sure has a positive impact on the environment. IPhone customers want to buy more add-ons from Apple so that they can get the most out of the iPhone, and this keeps the revenue growing.
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