Facebook has confirmed that it is testing a new feature that encourages users to post and share news in social micro-networks that focus on small geographical areas.
Users can create profiles that share limited information with their neighbors, while Facebook uses the detailed location data it collects from registrants to provide “more relevant” ads.
The feature – called districts – is currently being tested in only one region, Calgary in Canada, but Facebook will likely give access to the feature to more users if the initial test is successful. Noting that another social network, Nextdoor, is the feasibility of this model, and it is said: It is seeking an IPO with a valuation between 4 billion and 5 billion USD.
Social media advisor Matt Navarra on Tuesday posted screenshots of Facebook’s new (neighborhoods) feature on Twitter. However, an early version of the feature was spotted last May.
A Facebook spokesperson confirmed testing of the feature For Bloomberg NewsHe said: “Users are using Facebook more often to participate in their communities. To help make this easier, we are running a limited test of (neighborhoods), which is a designated space within Facebook for people to communicate with their neighbors. ”
Screenshots posted by Navarra show the setup process for the feature, with Facebook asking users to “communicate with neighbors.” Users need to confirm their location to complete the match with their region, with the ability to revoke access to this data after that. Then create a limited profile that your neighbors can view, even if they are not friends on Facebook.
The feature’s welcome screen tells users to remember five rules: “Be content,” “be nice,” “keep local,” “keep clean,” and “share valuable information.” Users can invite friends to join, ask them to answer questions about their neighborhood, and share photos. Navarra said users could leave or switch neighborhoods at any time.
The focus on neighborhoods is believed to be in line with Facebook’s slow move toward smaller communities. In recent years, the company has focused largely on private and public groups, rather than the overly open engagement between the user and the vast circle of friends.
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