“STC” and “Etisalat” are the top 30 most valuable brands

Emirates News Today With the aim of identifying the most valuable brands in the region, the “WPP” group: and the Kantar Company, issued the “BrandZ ™” report for the 30 most valuable brands in the UAE and Saudi Arabia for the year 2020. The report included, which reflects changing lifestyles and trends in The UAE and the Kingdom of Saudi Arabia are brands of different classes that deal directly with consumers ranging from foodstuffs to energy, with a total value of $ 50 billion.
According to the report, telecommunications companies and banks accounted for 70% of the total value of the brands listed among the 30 most valuable brands in the UAE and Saudi Arabia, equivalent to $ 35 billion. The telecom company “STC” topped the rating with a value equivalent to $ 9.7 billion, thanks to its size and brand strength.

The Emirates Telecommunications Corporation “Etisalat” ranked second in the report, equivalent to $ 5.2 billion. The company focuses on the important role of technology in enriching people’s lives, which it highlights through its media messages, such as the launch of the “Committed Together” campaign and the loyalty program “Basmat.” Among the 13 brands in the banking sector listed among the 30 most valuable brands, Al-Rajhi Bank ranked third with a value equivalent to $ 4.7 billion, followed by First Abu Dhabi Bank in fourth place with a value equivalent to $ 3.9 billion.

Emirates Airlines came in fifth place in the ranking of the 30 most valuable brands, with a value of $ 3 billion. Emirates Airlines, the only airline listed in the classification, has successfully consolidated its position by seamlessly integrating its online and offline services to improve the customer experience, as well as taking a broad spectrum of sustainable measures in its operations.

The brand rating included in the report was based on a trademark evaluation methodology that combines comprehensive consumer impressions with rigorous financial analysis. The study was implemented by interviewing more than 12,000 consumers about more than 300 brands from 19 categories.
The real estate development company, Emaar, which ranked ninth with a value equivalent to $ 1.8 billion, put innovation at the heart of the customer experience it provides by launching the “Emaar ONE” application that allows property owners to fully manage it via their mobile phones. While the Abu Dhabi National Oil Company for Distribution (ADNOC), which came in the 11th place with a value equivalent to $ 1.7 billion, was able to successfully expand its oil and gas operations across the region to meet the challenges of the ever-changing energy market.

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