Egypt is discussing with {Amazon} plans to expand the market

Egypt is discussing with {Amazon} plans to expand the market

To attract international marketing companies to promote local products externally

Cairo: «Middle East»

Nevin Jameh, Minister of Trade and Industry, held an expanded meeting with representatives of Amazon International – via video conference technology – which included Dalia Seif El-Nasr, Director of Public Policies for the Middle East and North Africa, and Omar Al-Sahi, CEO of Amazon Market Egypt, where the meeting dealt with the possibilities of expanding the participation of Egyptian companies to market their products In the local and international markets through the Amazon global platform.
The meeting was attended by Tariq Shash, Executive Vice President of the Agency for the Development of Medium, Small and Micro Enterprises, Rafat Abbas, Head of the Central Sector for Non-Financial Services in the Agency, Yasser Helmy, Head of the Information Systems Sector at the Agency, and Ahmed Reda, Assistant Minister for Industry Affairs.
The minister said that electronic commerce has imposed itself on all economic aspects in light of the spread of the new Corona virus (Covid 19), noting that the ministry is working during the current stage to develop the e-commerce system for all industrial sectors with the aim of enhancing the popularity of the Egyptian product in the local market and increasing Egyptian exports. For overseas market.
In this context, Jameh explained that the ministry is seeking to create a comprehensive electronic platform not only to display products, but to display the manufacturing capabilities available to all factories spread across the republic with the aim of supporting local supply chains and meeting the factories’ needs of these products, in a way that supports the cooperation system in the field of B2B business reconciliation between Egyptian industries Across the e-commerce ecosystem.
For her part, Dalia Seif Al-Nasr, Director of Public Policies for the Middle East and North Africa at Amazon International, confirmed that the company aims to start manufacturing its products in the Egyptian market as it is a strategic industrial hub in the Middle East, using the advanced industrial technologies of Amazon International.
She pointed out that the new Corona virus (Covid 19) contributed to the increase in the company’s investments, in addition to the increase in the number of employees by 30%, pointing out that Amazon markets the products of 26 sectors around the world and employs 80 thousand employees in its branches spread around the world. And 1000 employees in Egypt.
In turn, Omar Al-Sahi, CEO of Souq – Amazon Egypt, said that the company markets millions of products around the world, pointing to the importance of the Ministry of Trade and Industry encouraging various Egyptian companies to obtain the necessary local and international licenses and certificates that qualify them to market their products through the Amazon global platform.
He pointed out that the company is in the process of strengthening its presence in the various governorates of Egypt during the next stage, by providing logistical areas that contribute to achieving direct communication with all producers and in all sectors.
In the meantime, Fine Health Holding Group held a virtual press conference yesterday, to announce the company’s future vision for the promising Egyptian market despite the continuing crisis of “Corona”. On this occasion, the CEO of the Fine Group, James Michael Lafferty, said: “Based on the great confidence we have gained and the series of successes achieved over the past 3 decades, Fine Health Holding Group intends to diversify its product portfolio in Egypt by making investments estimated at about $ 35 million to ensure the preservation of health. And the safety of citizens in light of the current health crisis ».
Lafferty added, “With our 4 highly developed factories, nearly 1000 qualified employees, as well as a fleet of 350 cars and 35 distribution outlets, Fine Health Holding will expand in the Egyptian market during the next year and will uniquely offer products that are distinguished by their exceptional characteristics and high quality.” For his part, General Manager and Commercial President of Fine Health Holding Group in Egypt, Ahmed Al-Fakharani, commented: “The company succeeded in acquiring 33 percent of the Egyptian market share during the first half of this year, represented by the possession of a third of the market share of sanitary paper products. The share of half is for elderly diapers and 12% of diapers share.
“Egypt is considered one of the most promising markets in the Middle East and North Africa, and due to the advanced position of our group, we at Fine Health Holding Group are working hard to transform Egypt into a competitive export center thanks to the arrival of our locally manufactured products to 28 countries around the world. In Fine Egypt, we seek to expand in the African and European markets that have commercial partnerships with Egypt.

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