Explore The Full Potential of Your HUAWEI P40 Pro With Huawei Mobile Services and New AppGallery Updates

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Aden - Yasmine El Tohamy - Huawei Mobile Services and New AppGallery Updates

The Huawei P series is the product of Huawei's continuous endeavour to make premium imaging experience, signature craftsmanship and high-quality hardware accessible to customers like you. Huawei believes that mobile devices should be the right mix of beauty and utility and nothing short of a fashion statement. As expected, in the latest issue of P Series, Huawei promises to present you the very best!

Apart from the cutting-edge hardware under its hood, what makes Huawei P40 Pro a game-changer is Huawei's fresh and unique approach to mobile service delivery and application access. Running on the intelligent EMUI 10.1 operating system that enables a seamless and connected experience, Huawei P40 Pro leverages Huawei Mobile Services (HMS) and Huawei AppGallery.

To offer you a quality alternative to using third-party mobile applications from online app stores, Huawei designed the HMS ecosystem to provide you with a comprehensive collection of functionalities. It includes Huawei AppGallery, Huawei Video, Huawei Music, Huawei Reader, Huawei Assistant, Huawei Themes, Huawei Cloud, Huawei Browser, Huawei Wallet and Huawei Member Centre.  

The HUAWEI AppGallery  is built to be the one-stop-shop for all your entertainment, business, utility, lifestyle and educational application requirements. It is available in over 170 countries across the globe and is trusted by a community of more than 400 million active users every month. To ensure that our applications and services are up to date and fit your needs perfectly, we have onboard a cluster of over 1.3 million application developers and partners.

During the global launch event of the HUAWEI P40 series, the company announced a series of latest developments in its Mobile Services ecosystem and the hosted applications. Let's have a look at how you can use them to explore the full potential of your Huawei P40 Pro device.

Uncompromising quality

Huawei P40 series highlights Huawei's unwavering stand on both hardware and mobile software quality. HMS's crown jewel, AppGallery is the official app distribution platform of Huawei and was launched globally in 2018. It is ranked among the top 3 app marketplaces in the industry today. AppGallery is an open, innovative app distribution platform that aggregates high-quality curated mobile applications from around the world. It provides 18 categories of international and local mobile apps spanning news, social media, video, music, entertainment and online gaming.

AppGallery features the highly popular French search engine Qwant and the RPG Game of Thrones Beyond the Wall among many other high-end applications. In fact, at present, you can find all theTop 10 UAE local user favourite apps like Zoom Cloud Meetings, TikTok and WhatsApp Messenger in the AppGallery. It uses Huawei's proprietary Volt Algorithm to learn your application choices and recommend the most suitable ones. Alternatively, you can download and use the App Finder application to explore more of your favorite apps such as , Whatsapp or Instagram. But are you unable to locate the app of your choice? No Problem! Add the name of the app in the Wishlist, and you will be notified once it goes on-shelf.  

Huawei Video  

Further, the upgrades in the HMS are aimed to take your entertainment experience to the next level. Huawei is partnering with content industry leaders across the middle east and around the globe to bring quality infotainment options at your fingertips. For instance, Huawei has partnered with BBC to introduce the BBC News category in Huawei Video, now available in UAE, KSA and Egypt. Through the facility, you can access the latest news videos in more than 20 geographies. Soon, you can also enjoy high-quality television shows and news documentaries by BBC Studios, through this feature. Additionally, Huawei Video also brings you thousands of hours of free movies, series and millions of short-form content through its partnership with platforms like Dailymotion and H+.

Huawei Music

But that's not all! Huawei Music is another attempt of the company to provide you with abundant entertainment options. In partnership with renowned global brands like Warner Music Group, Universal Music Group and Sony Music Entertainment and a series of regional content developers like Rotana, Mazzika, ARPU+, Qanawat and Watary, Huawei offer a vast library of international and Arabic music. You can stream and enjoy at your convenience in 14 countries across the Middle East and Africa.

Huawei Mobile Cloud

Also, HMS allows you to leverage the cloud advantage to secure your valuable data. Huawei Mobile Cloud supports automatic data backup for the phone, which enables you to save 18 types of data file formats in the device, including images, contacts, calendar notifications and more, in remote cloud storages.

Huawei Member Center

As the proud owner of a Huawei P40 series phone, you are entitled to exclusive offers, services, latest Huawei information and promotions. Huawei Member Center grants you single window access to exciting offers associated with Huawei Mobile Cloud, Huawei AppGallery, Huawei Music, Huawei Video and Huawei Themes.

Smart Innovations

Unlike most mobile app markets, your Huawei AppGallery is not merely a fancy collection of mobile applications. Behind it is an ecosystem of over 3,000 engineers and developers who are in continuous innovation mode so that you can get apps that are optimised to integrate Huawei's specialised hardware and software capabilities for a unique experience.

This approach to app development is essential because your Huawei P40 Pro is equipped with a range of very powerful hardware that are at least a generation ahead of its competitors in the market. For harnessing their true potential and capabilities, it is vital to innovate by thinking out of the box. For instance, the ultra-wide 1/1.28-inch CMOS sensor that phenomenally enhances light intake and absorption for outstanding low-light performance or the intuitive Kirin 990 5G 64-bit chipset that increases the scope of On-device intelligent suggestions and decision-making capabilities, needs new generation software. 

The fusion of hardware and software capabilities is necessary to enable technologies like Huawei Golden Snap that features AI Best Moment. It automatically selects the best image while taking snapshots of moving objects or peoples' faces. Also, innovative features like AI Remove Passerby and AI Remove Reflection can delete unwanted objects from the frame, enhancing image output.

The AI and imaging capabilities of the Kirin 990 5G processor are also leveraged by popular apps like ToTok, available in the AppGallery. Inspired by Huawei technologies, it has launched AI-enabled fun features like 3D Qmojis, facial movement tracking, background filter, portrait filter and movie filter to enrich your video calling experience. 

The AppGallery also provides you Quick App, a convenient way of accessing apps on-the-fly, without installation. Its tap-to-use feature is designed to facilitate your device interactions and is appropriate for the fast 5G era. The Quick App is available in the AppGallery and offers you a code-lite version of the native apps, with undiminished functionalities. You can accommodate more than 2,000 QuikApps within just 1GB and are perfect for applications that you use once in a while. They are highly responsive, auto-updating and are friendly on your data limits. 

Ironclad security

The HMS runs on the back of a robust and enhanced mobile security and privacy protection framework, that is designed considering the possible information security threats we face in our daily lives. The AppGallery, as the official app distribution platform for the Huawei devices, is built to ensure the safety and integrity of your app and resource downloads.  

The HMS global privacy compliance framework strictly follows the requirements of GAPP (Generally Accepted Privacy Principles) and GDPR (General Data Protection Regulation) regimes and relevant local regulations that guide the storage location and encryption standards for your stored data. Huawei has obtained a series of data security certifications including EuroPriSe, CSA-STAR, ISO/IEC27001 and ISO/IEC 27018.

AppGallery requires real-name authentication for all third-party app publishers. The third-party apps hosted in the AppGallery undergo a rigorous process of screening and certification, to filter and reject malicious software right at the source. A four-layered authentication protocol secures all app downloads. Further AppGallery maintains automated surveillance of malicious in-app behaviour, including eavesdropping, monitoring user activity, and taking screenshots or recordings without authorization and continuously scans applications for loopholes, backdoors and security exploits.  

Also, the HMS offers an additional layer of protection to your critical business and personal data against device damage, theft and sabotage by using a cloud storage location. You can use the data restoration and multiple device synchronisation features to ensure that data in all your Huawei devices, logged into a single Huawei ID are synchronised in real-time and are safely stored in the cloud. Further, the Find My Phone facility in Huawei Mobile Cloud allows you to trace the location of your misplaced device.

In conclusion

Huawei P40 Pro is a mobile device that is designed and built for the superfast 5G era. Whether you are a student, a business person or a service employee, this phone is guaranteed to fit your diverse requirements. The HMS framework with its innovative components like AppGallery, Huawei Video, Huawei Music, Huawei Cloud etc., running on top of an exceptionally high-end hardware architecture guarantees that you are always a step ahead of your cohorts in the digital world. 

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