Sega Sammy sells part of the Sanrio shares and calls for...

Sega Sammy sells part of the Sanrio shares and calls for...
Sega Sammy sells part of the Sanrio shares and calls for...

Sega Sammy Holdings Inc., the parent company of game makers Sega and Sammy, sold 3.51 million of approximately 9.45 million shares of Sanrio as part of its structural reform on Wednesday. Sega SammyHolding ratio of Sanrio fell from 11.27% to 7.09% and fell from that SanrioMajor shareholder of the second largest shareholder. Kiyokawa is Shoji Sanrionew top shareholder. Sega Sammy shares acquired by Sanrio for investment purposes in 2006.

Sega Sammy also announced on Friday that it is calling for the voluntary retirement of 650 employees and a reduction in director salaries. The company expects its operating income for the fiscal year ended March 2021 to post a loss of approximately 10 billion yen (approximately $ 97 million).

The Global Dreams and Aspirations Entertainment Network (GENDA) announced Wednesday that it has acquired 85.1% of the shares in arcade and entertainment centers Sega Entertainment. The shares will be transferred on December 30th.

By working with Sega GENDA plans to revitalize the entertainment industry and bring manufacturers, operators and users into the industry. GENDA aims to set up a rental business for entertainment machines.

Sega Sammy Holdings Inc. revealed that Sega Entertainment’s voting rights will be 14.9% after the share transfer. And in addition, Sega Entertainment is excluded from the company’s consolidated subsidiaries.

Jiji Press reported Wednesday that Sega Sammy will be retiring from domestic arcade management business by the end of the year due to the acquisition of GENDA. However, Sega games Holdings said Famitsu that the existing Sega Arcades still keep the Sega Surname. The occupancy of the gambling halls had decreased due to closings due to the new coronavirus disease (COVID-19). The Sega The arcade of Akihabara Building 2 in Tokyo was closed on August 30th.

Sega Sammy Holdings Inc. merged its Sega games Co., Ltd. and Sega Interactive Co, Ltd. Company in April. Sega games Co., Ltd is the surviving company, but it is under the new name Sega Group. Sega Sammy Holdings Inc. has not issued any new shares for the merger as the merger is an absorption merger between two wholly owned subsidiaries of Sega Sammy Holdings Inc. Sega Holdings Co., Ltd. also changed its name to Sega Group Corporation. Sega Sammy Holdings Inc. stated that it is reorganizing the company “with the aim of increasing company value in the medium to long term”.

Sega games Co., Ltd. was founded in June 1960 and Sega Interactive Co., Ltd. was founded in April 2015. Sega games Co., Ltd. takes care of the planning, development and sale of games for consoles, PCs and smartphones. Sega Interactive Co., Ltd takes care of the development and sale of amusement machines.

Haruki Satomi is President and CEO of Sega Group Corporation and Chairman and CEO of Sega Group.

Sega Managing Director of the Group Corporation Kenji Matsubara resigned in July for personal reasons.

Sources: Sega Sammy Holdings Inc., Animation Business Journal (Tadashi Sudo)

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