The stake for Huawei is major: how to continue to attract so many consumers in Europe without Google’s services and despite accusations of espionage from the United States?
In theory, US companies can no longer sell equipment to Huawei today, but waivers are granted to limit the impact on companies in the United States.
For now, this war of influence between China and the United States does not seem to have too much impact on the sales of the Chinese firm, which has managed to retain the number one place in the global smartphone market, ahead of Samsung and Apple, in second quarter 2020.
However, the Chinese group, which took world leadership for the first time last April with a 19% market share, owes its excellent quarterly results above all to the economic recovery in China and its popularity in the country.
But in Europe, the situation is different. Consumers are attached to Google’s services. Huawei is well aware of this and insisted on its “parades” by presenting its latest addition, the Mate 40 Pro, a few days ago to try to reassure.
Like its predecessor, this smartphone does not automatically integrate ”neither Gmail, nor YouTube, nor Google Maps, nor the Play Store. Instead, the phone, which runs Android 10, relies on Huawei Mobile Services (1,500 applications in France and 96,000 worldwide) and its in-house application store, AppGallery.
But above all, it offers the “Petal Search tool” to quickly download a number of applications, such as Facebook, Twitter, Gmail, WhatsApp, Instagram, Netflix, etc. directly from the publishers’ site, by a simple search.
A tool that turns out to be a real alternative. As for Google Maps, Huawei is working to launch Petal Maps, its own mapping service. A beta version is already available.
Richard Yu, boss of the Huawei group, presenting the latest from the Chinese manufacturer. Photo taken from Huawei website
The difference on video
As usual, the Chinese manufacturer intends to make a difference with the competition in the photo and video. Equipped with a curved screen, a high-end Kirin 9000 chip, fast charging, it is above all the round photo module of the Mate 40 Pro and its four sensors that should attract consumers.
Huawei assures that this photo system designed with the German Leica is able to play with the exposure of high contrast scenes, even in low light.
Thanks to a main camera with a 50 megapixel SuperSensing sensor with a 27 mm wide-angle lens and an aperture of F / 1.9. The second camera has a 12 megapixel sensor with a periscope zoom of up to 125 mm, an aperture of F / 3.4 and an optical zoom of 5x (10x in hybrid zoom).
Sources: editorial staff and web
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