1 nov. 2020
(ETX Studio) – While it is currently no longer possible in some countries to visit stores to decorate one’s wardrobe, brands are redoubling their imagination to make online shopping more fun. The house of Dior has partnered with Snapchat to allow its users to test their new models of sneakers without having to leave their living room.
Augmented reality came to the aid of many consumers around the world during the first confinement, last spring, offering them the opportunity to try on makeup, or even perfume, online before buying it. from their sofa. A godsend for those who would never have taken the plunge without being certain that a certain lipstick or such foundation would suit them perfectly.
On the occasion of the launch of its new sneakers, the B27, the French house Dior worked hand in hand with Snapchat to offer a new digital experience to its users. Since this Friday, October 30, they can virtually try six new models of these sneakers, high or low versions, designed by Kim Jones, artistic director of men’s collections. Something made possible by a new Lense imagined for the favorite application of Generation Z.
To do this, simply click or scan the QR code from the Snapchat application, select the model to try, and view it directly on your feet with your outfit of the day. Once validated, the pair can be purchased via the brand profile of the French house on Snapchat or on Dior.com.
Inspired by the 1980s and the world of skateboarding, the B27 sneakers were designed from noble materials and are adorned with the emblematic logo of the Dior house. They are available in several colors: white, black and gray, and in two versions, high and low.
All rights of reproduction and representation reserved. © 2020 AFP-Relaxnews.
*The article has been translated based on the content of Source link by https://fr.fashionnetwork.com/news/Dior-propose-d-essayer-ses-nouvelles-sneakers-grace-a-la-realite-augmentee,1256080.html
. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!
These were the details of the news Dior offers to try its new sneakers thanks to augmented reality for this day. We hope that we have succeeded by giving you the full details and information. To follow all our news, you can subscribe to the alerts system or to one of our different systems to provide you with all that is new.
It is also worth noting that the original news has been published and is available at en24news and the editorial team at AlKhaleej Today has confirmed it and it has been modified, and it may have been completely transferred or quoted from it and you can read and follow this news from its main source.