Dior offers to try its new sneakers thanks to augmented reality

(ETX Studio) – While it is currently no longer possible in some countries to visit stores to decorate one’s wardrobe, brands are redoubling their imagination to make online shopping more fun. The house of Dior has partnered with Snapchat to allow its users to test their new models of sneakers without having to leave their living room.

Augmented reality came to the aid of many consumers around the world during the first confinement, last spring, offering them the opportunity to try on makeup, or even perfume, online before buying it. from their sofa. A godsend for those who would never have taken the plunge without being certain that a certain lipstick or such foundation would suit them perfectly.

On the occasion of the launch of its new sneakers, the B27, the French house Dior worked hand in hand with Snapchat to offer a new digital experience to its users. Since this Friday, October 30, they can virtually try six new models of these sneakers, high or low versions, designed by Kim Jones, artistic director of men’s collections. Something made possible by a new Lense imagined for the favorite application of Generation Z.

To do this, simply click or scan the QR code from the Snapchat application, select the model to try, and view it directly on your feet with your outfit of the day. Once validated, the pair can be purchased via the brand profile of the French house on Snapchat or on Dior.com.

Inspired by the 1980s and the world of skateboarding, the B27 sneakers were designed from noble materials and are adorned with the emblematic logo of the Dior house. They are available in several colors: white, black and gray, and in two versions, high and low.