How much Instagram “influencers” get from brands in exchange for Sponsored...

This year has been full of changes, but one thing that seems to have not changed much is the amount of money that influencers or “influencers” get on Instagram, as the amounts they get for the sponsored content are not different. Sponsored Significantly between 2019 and 2020, according to new data from Clear, Which is an influencer marketing platform, I polled 4850 Influencer on Instagram between January 2020 and August 2020.

have found Clear The prices of the posts remained almost the same between 2019 and 2020, while the price of video content increased by 5%, the average price of the Instagram post was $ 370, the video content was $ 670 (an increase from $ 650 in 2019), and the story was about 180 Dollars.

And it was the famous influencer, whom I introduced Clear That they have more than 500,000 followers, they have the highest rates since 2019, yet Instagram influencers do not need hundreds of thousands of followers to start making money. For example, I told Amber Broder She is an influencer who has about 3000 followers on Instagram Business Insider Previously, it was charged between $ 100 and $ 120 for the post and also confirmed that it added a rate of return to the feature. Reels The short Instagram post, stating that she publishes skin care content.

Prices are not determined solely by the size of the followers, according to industry insiders, they are often determined according to a combination of several factors, including the amount of time it takes for production to create this content (as in the case of videos), the creator’s involvement and public reach. And terms of the contract.

For example, “use rights” is a term often used in influencer contracts that specifies how a brand will use content creator content, such as using social media for a period of three months or using it in a TV advertisement.

For many influencers, setting pricing takes time and practice, and some influencers use websites like Social Bluebook To calculate rates, others rely on their managers or agents to set rates for them.

While influencer rates have remained stable, the volume of branding deals fluctuated this year as a result of the pandemic and its impact on industries such as fashion and travel, as the number of Instagram posts dropped dramatically in the spring and many creators were forced to direct their business strategies to make up for lost income.

Here’s a breakdown of average influencer ratings, according to data Clear Lam 2020:

Micro influencers “nano” (500 to 5,000 followers)

Publication price inside the account: $ 65.

Story: $ 53.

Video: $ 111.

Micro influencers (5,000 to 30,000 followers)

Post price inside the account: $ 170

Story: $ 100

Video: $ 261

Influencers with ‘Influencers’ (30,000 to 500,000 Followers)

Post price inside the account: $ 535

Story: $ 222.

Video: $ 960.