Countdown to Diriyah E-Prix officially underway with electrified entertainment fast approaching

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Jeddah - Yasmine El Tohamy - DIRIYAH, SAUDI ARABIA: Formula E has announced that tickets are still available for the 2024 Diriyah E-Prix, the ABB FIA Formula E World Championship mainstay that returns with back-to-back evening races on Jan. 26-27.

The e-prix once again welcomes the world’s best drivers for rounds two and three of the championship.

The Diriyah E-Prix is a major fixture in the international Formula E and motorsport calendars. Having garnered increased attention, influence, and popularity, the event has become a powerful driving force for positive change, supporting the Saudi Ministry of Sport’s ambitions to grow sport at every level in the Kingdom.

With more people following and participating in motorsport than ever before in Saudi Arabia, the event is destined to present electrified entertainment for all while showcasing the population’s ever-increasing demand for all things motorsports.  

Besides on-track thrills and an unforgettable race experience, the Diriyah E-Prix offers a sensational mix of sport, music, and entertainment. (Supplied)

Carlo Boutagy, founder and CEO of the event’s promoter CBX, said: “We’re thrilled that the Diriyah E-Prix is returning for a sixth successive year and we can’t wait for the action to get underway.

“The year-long wait for world-class motorsport on the streets of Diriyah is almost over and this time around we can promise that the 2024 Diriyah E-Prix will be the biggest and best yet.

“Recent years have really shown the ever-growing appetite for motorsports and Formula E here in Saudi. With each edition comes more on-track excitement, more entertainment around the venue, and higher attendances featuring fans new and old. This makes for another incredible event in a few weeks’ time and everyone should purchase tickets before they sell out.”

Live from the Diriyah Street Circuit, visitors can expect exciting racing and exhilarating battles in the double-header in the dark. While illuminating the historic desert surroundings of the UNESCO World Heritage Site at At-Turaif, the event will provide the ultimate all-electric racing spectacle under the lights in Diriyah.

Besides on-track thrills and an unforgettable race experience, the Diriyah E-Prix offers a sensational mix of sport, music, and entertainment with Grammy-nominated American boy band Backstreet Boys headlining a lineup of artists including Egyptian rock band Cairokee, Dutch DJ Afrojack, American pop rock band OneRepublic, Nancy Ajram, and Swedish DJ and music producer Alesso.

Fans can obtain their seats through the FIA Formula E website where grandstand and general admission tickets are available from SR100.

Ahead of the races, which start at 8 p.m. on both days, ticket holders can enjoy a full day of entertainment for the whole family in the Allianz Fan Village, with racing simulators in the gaming arena, plus live music performances, street food, and much more.

The Diriyah E-Prix races are part of Saudi Arabia’s investment in sport, which aims to inspire people to enjoy active and healthy lives as part of the country’s Vision 2030 cultural transformation.

From its investments in grassroots infrastructure through to hosting international events — including motorsport, football, tennis, and boxing — the Ministry of Sport has helped inspire a 48 percent increase in weekly sports participation among the local population. The number of Saudi-based sports federations is also up from 32 in 2015 to 97.

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