As part of the campaign, a special capsule collection was created in collaboration with Riot games and MANTEL, along with a limited in-game release of Riot Points.
CONNECTED: Mastercard expands Riot Games’ partnership to include LCS
At the same time as the World Cup in Shanghai, where the opening ceremony presented by Mastercard precedes the competition, the brand will present a series of “Digital Priceless Experiences” with professional players, streamers and on-air talents.
Raja Rajamannar, Mastercard’s Marketing and Communications Director Adds: “When Mastercard delivers experiences people are passionate about, we clearly see the joy and excitement of our consumers, and the passion of League of Legends esports fans for the game is undeniable.
“I look forward to celebrating esports 10th anniversary by thanking the fans, players and shoutcasters and by curating unique opportunities. This sport brings people of different backgrounds and ages from around the world together by a common interest – and that is priceless. “
The experiences will be published on Priceless starting October 31st. New experiences are presented every hour for ten hours and are available to RSVP based on availability.
These possibilities range from workshops to meet-and-greets with the experiences of top streamers and shoutcasters.
CONNECTED: The Spotify deal marks the evolution of Riot Games from a game studio to an entertainment company
Mastercard first became a global sponsor of Legend of Legends Esports two years ago in a multi-year partnership with Riot Games that was announced in mid-2018.
Naz Aletaha, Head of Global Esports Partnerships and Business Development for Riot Games added, “With the support of Mastercard and their Priceless platform, we’ve been able to improve the game and competitions for fans around the world. The power of partnerships such as we have with Mastercard allows us to expand our reach and improve the connection with our community. “
Esports Insider Says: Mastercard and Riot Games have been a long-term partnership for over two years – so it’s no surprise they are working together again in time for the Worlds Finals. The packages and experiences will also represent a unique fan engagement for the League of Legends fan base, building the brand’s reputation.
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