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Jeddah - Yasmine El Tohamy - DHAHRAN: After a two-year hiatus, the second Sync Digital Wellbeing Summit 2024 returns to the King Abdulaziz Center for World Culture, or Ithra, this week for discussions and debates by world-leading experts.
Scheduled for May 22 and 23, Ithra will be buzzing with all things that merge technology and wellness, and will feature 110 digital experts and 70 speakers from 20 countries.
“The Sync Summit 2024 is not just another conference. It’s a platform for meaningful discussions, critical reflections, and collective actions for a better digital future,” said Wadha Al-Nafjan, head of digital wellbeing at Sync. “As we navigate the digital paradox, it is vital to recognize our responsibility in shaping the world we want to live in.”
Topics including algorithmic homogenization and identity loss, AI’s impact on the creative industries, and misinformation will be tackled under the theme “Confronting the Digital Paradox.”
The summit will be held at the Ithra headquarters in Dhahran, with a live stream available.
Day one, organized around the sub-theme “Cuts Both Ways: Wrestling with the Tensions of the Digital Era,” includes seven panels, two fireside chats and two keynote talks.
It’s a platform for meaningful discussions, critical reflections, and collective actions for a better digital future.
Wadha Al-Nafjan, Head of digital wellbeing at Sync
Day two, centering on the sub-theme “A Digital Renaissance: Shaping Our Relationship with Digital for a Better Future,” will have eight panels and three keynotes. In addition, it will have the Sync Spotlight series finale, for which creative influencer Omar Farooq will screen his new documentary, “The Dark Side of Japan.”
Although there was no summit last year at Ithra, the Sync team conducted extensive research globally that led to some compelling findings.
According to their research, 81 percent of those surveyed are concerned about the unsolicited collection of their personal data, 53 percent struggle to maintain boundaries between their work and personal lives, while 66 percent believe that the internet needs more regulation. About 73 percent of participants think social media was designed to be addictive.
Furthermore, the average time spent online daily has gone down, compared with 2021. About 68 percent claim to understand AI, 87 percent think technology is allowing people to work and study more flexibly, and 91 percent use digital devices to access resources including books and tutorials.
“Never before has the world been so connected to everything and everyone. We know technology has improved our lives, but it also has the painful potential to distract and harm,” Ithra said in a statement to Arab News. The summit’s activities are geared toward “ensuring that we as humans come together to keep digital technology in check and working towards the greater good, safeguarding its future, and our own.”
The event will bridge the gap between academic research, industry practices, and end-users regarding digital wellbeing through a variety of sessions.
Sync Spotlight
A series of sessions will run in parallel to the two-day Sync Summit stage program, offering greater interaction between speakers and audience members.
Sync Action Forum
The worldwide Gen Alpha Forum, an initiative developed by Sync Research with McCann Worldgroup, will see the community expand to include Saudi Arabia parents of Gen Alpha children, as well as educators, and other Gen Alpha stakeholders.
Majlis
In partnership with Johns Hopkins, which has a local hospital at Aramco, the Majlis will host three sessions exploring digital wellbeing with educators, researchers and students.
The Plaza
The gamified experience will dive into the findings compiled by the Sync Research team through the lens of three projects which were developed with partners Horizon Group, PSB and McCann Worldgroup.
Sync Immersive
In this interactive journey, the organizers promise to provide a three-step experience designed to impact participants’ emotions and understanding, while guiding them into navigating the complexities of digital ethics.
Podcast
The booth experience will serve both as a studio to record live podcast episodes hosted by Mo Gawdat, formerly of Google, and as a multi-functional space for hosting media interviews. Saudi Arabia’s Mohammed Islam, host of the English-language podcast, The Mo Show, will also be present.
Other notable speakers this year include US data scientist and AI specialist Rumman Chowdhury; Saudi Arabia athlete, FIFA World Champion and owner of an esports team, Abdulaziz Alshehri; and Apple Inc. co-founder Steve Wozniak.
One May 21, Ithra will host the Global Digital Wellbeing Assembly, a gathering of experts from across the Kingdom and the globe to discuss the guiding objectives and roadmap for a new digital wellbeing society.
Registration is now open and attendance is free.
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