Saudi Snapchat designer creates special National Day filter lenses

Jeddah - Yasmine El Tohamy - RIYADH: To mark Saudi Arabia’s 93rd National Day, Maha Al-Dosary, a certified Snapchat Lens Developer and Ambassador, created special filter lenses meant to capture the essence of the occasion.

Al-Dosary, who is also a wife and mother, has been able to seamlessly balance her roles while nurturing her interests in Augmented Reality lens development on Snapchat.

“I designed a simple lens that embodies the national identity for the 93rd National Day where I animated several pictures using scripts provided by Lens Studio. The lens works when you click on the missile as it launches upward and then the picture becomes clear,” she explained.

Lens Studio, an AR development tool by Snap, is designed to empower artists and developers to craft immersive AR experiences for Snapchatters worldwide.

Al-Dosary’s work exemplifies the growing influence of AR technology, and she believes that it can enhance various aspects of daily life, including e-commerce.

As of 2022, the Ipsos Augmentality Shift Study commissioned by Snap Inc. found that the number one reason people use AR is not for fun but for shopping.

The fast-growing field of AR technology offers the opportunity to merge the physical and digital worlds while fostering connections with friends and colleagues.

Al-Dosary draws inspiration from various sources, including pictures, objects, world news, and even the imagination of her daughters, underscoring the versatile nature of AR design.

“My girls are always telling me how proud they are of me and the job I do. They truly enjoy using the filters I design and are my biggest supporters,” Al-Dosary said with pride.

In 2022, Al-Dosary clinched the top spot in the Tunisia AI Hackathon in the Snap Augmented Reality Challenge. This competition, which focused on using SnapML to address UNICEF’s Sustainable Development Goals, attracted participants from 27 Middle East and African nations.

Al-Dosary’s journey into the world of Snapchat lenses had a humble beginning, with self-learning and limited English proficiency.

However, her curiosity and determination led her to become a certified Snapchat ambassador, trainer, content creator, and a leader of the Snapchat Lenses community in Saudi Arabia.

Sharing her message of encouragement for aspiring Snap lens creators, she said: “Success is one of the most beautiful things a person can achieve, but it requires effort and perseverance. Set your goals and strive to achieve them. Take advantage of quiet times and make use of the free educational materials available on the Internet.”

Snapchat is playing a pivotal role in transforming Saudi Arabia in alignment with Vision 2030. It not only showcases art, culture and entertainment but also fosters technological advancements in AR.

“We’ve been working on AR for nearly a decade. Snap has long had the ability to be ahead of the curve,” said Rayan Al-Zahab, AR developer relations lead at Snap MENA.

“We believe AR is the future of immersive customer experiences and are developing the technology to facilitate virtual try-ons, catalog browsing, showrooming, and much more.”

“Snapchat is committed to empowering Saudi youth by providing hands-on training in augmented reality and innovation through local events and Saudi AR experts,” Al-Zahab added.

As Snap continues to lead the way in AR innovation, it is evident that the future holds exciting possibilities for both creators and users of this immersive technology.