Arla International expands its business in the Saudi food market

Arla International expands its business in the Saudi food market
Arla International expands its business in the Saudi food market
Arla Foods, the global dairy company, said that it has invested over the past five years a total of 127 million riyals ($33.8 million) in the Saudi dairy site and warehouses, in a move that confirms its commitment to supporting the growth of industry in the Kingdom and supporting Vision 2030 to diversify the economy. The company indicated that it is investing more than 64 million riyals ($17 million) in new production lines that began operating in September of this year, noting that it will produce lines of ready-to-drink products, sauces, soups and special cooking cream.
Arla operates world-wide brands in Saudi Arabia, such as Puck, Lurpak, The Three Cows, Starbucks and Kraft, declaring that the volume of production in the Kingdom is expected to increase by 10 percent in the new year, The move will contribute to diversifying the products the company exports to the countries of the region. According to what was issued by the company yesterday, the company plans to continue providing new job opportunities in senior positions, explaining about the goals of localization by increasing the number of Saudi employees, useful as it is expanding production lines that are fully operated by female cadres.
The value of the Saudi dairy products market, which amounted to $5.7 billion in 2020, is expected to reach $7.9 billion by the end of 2026. That is, a compound annual growth rate of 5.66 percent, according to a report by Tech Sci Research.
For his part, Henrik Lilbali Hansen, Vice President and General Manager of Arla Foods in Saudi Arabia, said: “The Kingdom is one of the important markets for dairy products in the region… It has become a major destination for our production expansion goals,” adding that “Arla Foods” is working on aligning Its business aligns with the Kingdom’s long-term goals for the sector of supporting the Saudi economy and seizing the opportunities offered by the ever-growing market. Hansen had confirmed in a recent meeting with the Saudi Ministry of Investment about the company’s ambition to continue investing and expanding in Saudi Arabia.
According to a statement issued by the company, which is headquartered in Riyadh, “Arla Foods” has completely modernized and renovated its production site to accommodate the new production lines, and has upgraded 7 out of 13 warehouses so far.
Hansen pointed out that the company’s long-term plan is to continue expanding the scope of business in the Kingdom, promoting diversification of the economy, focusing on local agriculture and strengthening food security, while maintaining high standards and the increasing requirements of the expanding market.
For his part, Eng. Adnan Al Sharqi – Undersecretary for Integrated Investors Services Agency at the Ministry of Investment stated that the ministry is always committed to supporting local and foreign investors to establish and expand their investments in the country.
“We are working to expand our comprehensive and active network of investors and align it with the best range of investment opportunities in the Kingdom for various sectors,” he said, adding that the ministry is always ready to provide support when needed and help companies facilitate their investment work.

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