Saudi Arabia .. A fine of half a million riyals to...

The Saudi Ministry of Commerce imposed a fine of half a million riyals on violators of the e-commerce system after they posted ads on “Snapchat” that included deception and misleading.

The ministry announced, through its Twitter account, the names of the two offenders, and said that they had published advertisements on Snapchat about the coffee product that “contained misleading and deceiving consumers,” and decided to fine them 500,000 riyals.

The Ministry imposed a fine of 200,000 riyals on the advertiser, Ahmed Al-Saif, and suspended him from engaging in electronic commercial advertising for a period of two months.

It also imposed a fine of 300,000 riyals on the merchant, and suspended him from engaging in e-commerce for two months.

The ministry stated on its website that the controls of electronic commercial advertising stipulate that the advertiser must authorize the submission of “advertising material” and mention the name of the advertised product and service and the name of the service provider.

It added that “the electronic commercial advertisement should not include any false or misleading claims or statements to the consumer, and it is also prohibited to advertise any trademark that the service provider (the merchant) does not have the right to use.”

Source: RT

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