The restructuring of media institutions in Saudi Arabia seeks to improve...

The restructuring of media institutions in Saudi Arabia seeks to improve...
The restructuring of media institutions in Saudi Arabia seeks to improve...
Riyadh – The Saudi Shura Council has placed the task of regulating traditional and electronic media and controlling media and ethical content on the shoulders of the Public Authority for Audiovisual Media, after it was entrusted with the Ministry of Information, in the latest measure to restructure the sector, which is facing increasing criticism.

The Council approved the amendment of the press institutions system in accordance with the decision of the Council of Ministers that includes the transfer of the tasks of visual, audio and written materials, and all new types of modern media that carry content to the Audiovisual Media Authority and the transfer of the internal media from the Ministry of Information to the General Authority for Audiovisual Media, the fact that press institutions are from Sectors related to internal media.

According to observers of the Saudi media, it is currently going through a number of challenges in a difficult period during which the Arab region is witnessing divisions and conflicts that require the media to be at the level of the event and responsibility in conveying the Saudi point of view on the one hand, and to be one of the tools to defend the Kingdom in the media war that rages during crises. Political and economic on the other hand.

Many media institutions were unable to catch up with the rapid developments and this left an impact on Saudi Arabia’s marketing of itself at the regional and international levels.

Followers went on to say that media sovereignty is the most important requirement of the stage and lies specifically in the media product and making the Saudi media the source of reliable and accurate local news, before it spread through international news agencies, as the news has become one of the basics of the media industry as a soft power that plays a prominent role in building a reputation States and societies.

However, the Saudi media still needs more efforts to reach this result, and the Saudi Minister of Information, Majid Al-Qasabi, directed harsh criticism of the sector on his first working day last February, and addressed the leaders of the Ministry of Information and the heads of its affiliated bodies, that “the performance is not Completely satisfactory, and that it does not keep pace with the aspirations of the citizen and the renaissance of the nation and its gains.

Al-Qasabi added, “We possess national elements that are a source of pride and pride at all levels, regionally and internationally, and these gains must be a strong and creative media machine that satisfies the aspirations and aspirations of citizens. And work will be vigorous, God willing, during the coming period to achieve this.

The reference of press institutions has shifted to the General Authority for Audiovisual Media instead of the Ministry of Information

Last Monday, Al-Qasabi issued a decree appointing Muhammad Fahd Al-Harithi as CEO of the Saudi Broadcasting Corporation, which was welcomed by the Saudi press, due to Al-Harithi’s long experience that extends for twenty years.

Al-Harithi held many positions and included in various sectors in the Saudi or international media. He started his career in the newspaper “Asharq Al-Awsat”, before joining as a reporter for “Arab News”, which is published in the English language, and the “Financial Times” newspaper as a visiting journalist. Then he moved to work for “Al Eqtisadiah” newspaper, to become a regular journalist for it, then responsible for its front page and director of its editorial later.

Saudi media professionals expect that Al-Harithi’s experience will contribute to developing government media, putting them on the right path to follow the latest developments and saturate the public’s desire for local and international information, and for there to be credibility and transparency so that the media has followers, and that it adheres to neutrality in its programs. He said in previous statements that “Saudi Arabia is the most important country in the field of media in the region, and all the important data for leadership are inside it.”

According to the amendment of the Shura Council, the reference of press institutions has shifted to the General Authority for Audiovisual Media instead of the Ministry of Information, in an effort to improve the performance of press institutions for their work and tasks, to provide flexibility in procedures and accuracy in outputs, and to contribute to achieving aspirations in developing the media system in the Kingdom, and enriching media work And refine and structure it according to what achieves those aspirations, and strengthen the organization of media initiatives, and the setting of priorities in their implementation.

The Council took the opinion and recommendation of the Culture and Information Committee regarding the amendments, provided that the previous amendments do not prejudice the validity of licenses issued to press institutions that obtained before the amendment of the system.

Last August, the Public Authority for Audiovisual Media announced the launch of a draft of the “Media System” project, calling on all specialists and interested in this field to present their theses and express their views on the system.

The project aims to combine the print and publishing system and the audiovisual system to form a unified specialty to include all media content. It is supervised by the authority. The initiative to publicize the draft of the project is to establish the required rules of transparency, and to benefit from the views of participation, in order to reach the highest quality standards.

Saudi journalists believe that the view should not be pessimistic about what has been achieved so far, as the performance of the Saudi media has witnessed a noticeable difference from previous years, whether printed, visual or audio, there is development and diversity in programs and a significant increase in the transmission of news in newspapers, whether electronic or paper. The competition has become very great in the speed of reporting the news between the media.

It is also one of the tasks of the Saudi journalist and journalist to develop himself and determine the type of field he wants to work and continue in. Some media professionals have different directions, and many of them work in all fields, and this affects the overall performance greatly.

The Ministry of Information has a training project to discover journalistic talents, in partnership with international universities and institutes, for the manufacture of professional Saudi media professionals. However, the generation of young media professionals must show patience, perseverance, and humility, and develop their cultural and knowledge repertoire.

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