“Haute couture is an art” according to the co-founders of Ralph & Russo

“Haute couture is an art” according to the co-founders of Ralph & Russo
“Haute couture is an art” according to the co-founders of Ralph & Russo

This British fashion house has dressed the biggest stars from Beyoncé to Angelina Jolie to Meghan Markle during the official photos of her engagement to Prince Harry. Brand co-founders Ralph & Russo, Tamara Ralph and Michael Russo evoke for euronews, their brand, their quest for innovation, the way in which they have adapted to the health context and their famous creations.

Jane Witherspoon, euronews :

“Could you tell me about how you created the brand and what you wanted it to represent?”

Tamara Ralph, Creative Director and Co-Founder of Ralph & Russo:

“She was born out of a passion for luxury, craftsmanship and fashion design. And in my family, there were four generations before me who worked in fashion and haute couture. And when we met from Coincidentally, we talked together about creating a luxury brand. And we have always had this vision of creating a luxury brand with a global dimension. “

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Jane Witherspoon :

“In 2013, you were invited to join the Chambre Syndicale de la Haute Couture Parisienne. You were also the first British brand to show at Fashion Week in Paris. Can you tell me about it?”

Michael Russo, Co-Founder of Ralph & Russo:

“Yes, we were the first British brand to run for 100 years. It was a milestone.”

Tamara Ralph :

“Yes and we were the first Australians in history to be invited. It’s very important for the brand, for what it represents. To be recognized by the Chamber of Labor, it was an achievement. And We obviously had the support of Didier Grumbach at the time, who was its president and who was responsible for discovering many big names in fashion and contributing to their career development, it was wonderful to have this support. “

“Haute couture is an investment, like a jewel”

Jane Witherspoon :

“What is your definition of haute couture?”

Tamara Ralph :

“Haute couture is an art. All of our haute couture customers have been buying creations for generations. For them, it’s an investment. It’s like a piece of jewelry. It’s something you will pass on and keep for always. And for us, it’s really unique. “

Jane Witherspoon :

“How do you think creative techniques have evolved over time? Have you adopted new ones? And are you staying relatively traditional?”

Tamara Ralph :

“We have a very large workshop specializing in everything related to haute couture and we have artisans specializing in other categories of products such as ready-to-wear and products of this type. But in the workshop of haute couture, we speak 45 languages. Our youngest employees are 16 years old, the oldest in their sixties. And it’s good that this mixture of old techniques finds more modern applications. We like to move forward and innovate constantly. We have in-house learning programs that allow us to train, develop and innovate. So that’s very important. “

“With her outfit, Meghan Markle has pushed the limits”

Jane Witherspoon :

“You have an amazing clientele, from the complete stranger to Meghan Markle. You created her outfit for her official engagement photos. How did you face such a challenge? Was it exciting or intimidating?”

Tamara Ralph :

“No, that was very exciting, obviously. I think it was such an iconic moment not just because it was about them, but also because of the piece she chose to wear for this. day and that was a little different than some might have expected. And I think that’s good: this outfit showed her personality, she pushed the boundaries. “

“Very diverse creations”, from stage outfits for Beyoncé to Angelina Jolie’s costumes for “Maleficent”

Jane Witherspoon :

“Do your customers have a big influence on what you create for them? Or is it exclusively you who come up with the idea and bring it to fruition?”

Tamara Ralph :

“Both really.”

Michael Russo :

“We’ve signed a wide variety of famous designs, from stage outfits for Beyoncé to Angelina Jolie’s costumes for ‘Maleficent’. It’s so varied. So it’s always a challenge.”

Tamara Ralph :

“Yes, but I also think that with all of our private clients, it’s a very personal experience whether it’s a celebrity or not. And, we like to guide them while being very involved.”

“Traditional catwalks remain essential to get an idea of ​​the collection”

Jane Witherspoon :

“We have just had a very difficult year. How has it been different to present your creations in a virtual way?”

Tamara Ralph :

“It was an evolution, for sure. For me, it’s difficult to virtually create the link that you have with the physical presentation. I think that’s what was the hardest to maintain d ‘in a way. But I liked the innovations and that sort of thing. I found it really interesting to push the boundaries with digital, to play with new ideas. But, you know, I think the catwalks of Traditional fashions are still very important and are essential to get a feel for what the collection is. So you need a balance between the two to move forward. I think one is just as important as the other . “

Jane Witherspoon :

“Why did you choose to launch your business in ?”

Michael Russo :

“Dubai has such a multicultural audience and as far as we’re concerned, we have a product that fits that market well. You know, the emirate has a clientele that looks like our brand and that we know well. And, clearly, it is. here is where we opened our first store in the region. “

Read the full news https://www.en24news.com/103207/2021/01/haute-couture-is-an-art-according-to-the-co-founders-of-ralph-russo.html

The fashion scene in Dubai is very important”

Jane Witherspoon :

“Would you say you have a different clientele here?”

Michael Russo :

“In Dubai there are a lot of tourists and they are already typically Ralph and Russo customers.

Read the full news https://www.en24news.com/103207/2021/01/haute-couture-is-an-art-according-to-the-co-founders-of-ralph-russo.html

The products we offer here remain similar to those we offer around the world and I think they are relevant to our customers. global as well as the local market. For me, it’s an interesting mix of local and international clientele. “

Jane Witherspoon :

“Do you think the local fashion scene is growing? How does it compete with the strongholds of New York, Milan, London or Paris?”

Tamara Ralph :

“Dubai is an integral part of the Gulf region. It’s the hub of the region. It’s incredibly international. And, you know, it’s a must see destination for fashion in the region. So I think that the local scene is very important. “

“I’m going to have a daughter, so we’ll have our first model”

Jane Witherspoon :

“You are about to become a mother for the first time. Congratulations.”

Tamara Ralph :

“Thank you.”

Jane Witherspoon :

“How is that going to change your work-life balance? Because you’re going to be a working mom.”

Tamara Ralph :

“Yes, sure. Clearly it teaches you how to find that balance that I probably didn’t have before. I have a great team around me. We have an in-house organization that represents incredible support within company. So we’ll find a way to reconcile the two. And then, you know, this could be an opportunity to embark on the adventure of a real children’s clothing line. “

Jane Witherspoon :

“May I ask you if it’s a boy or a girl?”

Tamara Ralph :

“I’m going to have a daughter, so we’ll have our first model.”

Jane Witherspoon :

“She will have the most beautiful wardrobe … All her friends will envy her.”

Tamara Ralph :

“Thank you.”

“During this period of Covid, we were able to rethink our way of thinking”

Jane Witherspoon :

“I believe that you are developing yourselves now and that you are going to venture into accessories. Do you have any plans to launch cosmetic lines?”

Tamara Ralph :

“Right before the Covid, but also during that time, there were a number of different things that happened that were amazing. We were able to kind of rethink our thinking, focus on what we would like to achieve in the next two years. So cosmetics and beauty are of great interest to us.

Read the full news https://www.en24news.com/103207/2021/01/haute-couture-is-an-art-according-to-the-co-founders-of-ralph-russo.html

The world of home, furniture and everything related to this sector is another area on which we have started to work quietly for some time. “

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