WhatsApp is constantly reinventing itself. It may be the most widely used instant messaging service in the world, but that doesn’t mean it’s resting on its laurels. Indeed, the application which was bought by Facebook continues to improve and to offer new services to retain its users.
We recently learned that WhatsApp will launch into in-app purchases from 2021. This news was relayed by the Endadget site on October 23, 2020. Facebook posted a promotional video to formalize things and to show how it works of this new option
In recent months, Mark Zuckerberg’s group has stepped up initiatives promoting in-app purchases across its various platforms.
Easily access catalogs of online merchants
The arrival of in-app purchases on WhatsApp will allow users to access the products of their choice with just a few clicks. Facebook’s promotional video shows how transactions will work on the messaging service.
Users will be able to message online merchants of their choice, or chat with a bot. They can respond by sending them a link that will take them to the catalogs of their products. Buyers will be able to add the items of their choice to their cart and then make their purchase directly in the app.
Read also : WhatsApp will soon offer facial unlocking on Android
A gradual deployment
According to forecasts from the Engadget website, transactions via the application will be made through Facebook Pay. This payment solution was tested in India in November 2019. It then entered the testing phase in Brazil. Unfortunately, these tests had to be put on hold, because Mark Zuckerberg’s firm encountered problems with the Brazilian Central Bank. Despite this, Facebook promises that its payment service will soon be available to all of its users.
He indicated that using Facebook Pay will send money “As easily as sending a message. “ As of yet, no specific release date has been announced. The rollout of in-app purchases on WhatsApp will be phased in. Matt Idema, chief executive of WhatsApp, said it will be rolled out towards the end of 2020. Message hosting will follow in 2021 thereafter.
Read also : Coming soon to calls on WhatsApp Web?
Companies that want to offer their products on WhatsApp will have to go through the Facebook Shop, which debuted in May 2020.
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