Post-Covid-19 crisis: repositioning of textiles to revive the sector

By Fayçal Ismaili on 10/25/2020 at 8:47 pm

Kiosk 360. The crisis generated by the Covid-19 pandemic has brought down the textile-clothing sector, which is already in bad shape. To give it new life, the Moroccan Institute of Strategic Intelligence (IMIS) has unveiled avenues, including a new reorientation towards the international market.


Since 2016, the textile-clothing sector has experienced a decline. The Covid-19 pandemic has made the situation worse. Also, the Moroccan Institute of Strategic Intelligence (IMIS) has gathered avenues of reflection to ensure the revival, in its study entitled “The Moroccan textile-clothing value chain in the test of the Covid shock- 19 ”, reports Morocco today in its edition of October 26.

After taking stock of the situation, the authors of the report announce that the textile business should prepare for the reconfiguration of global supply channels. Likewise, manufacturers should capture part of the production which would be relocated by European principals. Two avenues for reflection are thus put forward: one focused on design-production to be explored in the short and medium term, and the other on the establishment of industrial units or sales platforms (FDI) on foreign markets in the long term. , specifies the newspaper which recalls that, in all cases, the sector will have to invest in its policy research and development.

On the other hand, the textile sector, weakened, has all the same been strongly involved in the response against Covid-19. Also, for IMIS, many opportunities are emerging, such as the possibilities of capturing transfers of orders. and investment opportunities following the relocation of activities established in Asia, under the effect of the Covid-19 pandemic.

To revitalize the sector, the authors of the report also ensure that, in the post-Covid sectoral strategy, we must not forget that the negotiation of contracts concluded with European principals have requirements (price competitiveness, quality standards and speed of delivery) which require considerable investments and result in shrinking margins for Moroccan professionals …

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