The new Amazon ad pays homage to the human spirit as...

(Amazon Image)

“The show has to go on” for Amazon as the tech giant prepares for a huge Christmas shopping season amid the pandemic. This is also the title of a new advertisement from the company that contains a touching reference to the crisis we are going through.

The Christmas commercial debuted in the UK on Tuesday during an episode of The Great British Bake Off and features a young ballerina disappointed when her star derails from the pandemic on a winter show.

The young girl faces the challenges of the year and continues to train and finally gives an outdoor performance on a snow-covered roof for her family and neighbors. From a balcony above, a boy illuminates the dancing girl with a flashlight that he bought from Amazon.

The campaign features 17-year-old French ballet dancer Taïs Vinolo and was shot by award-winning director Melina Matsoukas. It contains an original arrangement of the classic “The Show Must Go On” by Queen.

“Our vacation campaign is inspired by and recognizes the unbeatable human spirit and community power we have seen so often this year,” said Simon Morris, vice president of global creative at Amazon, on the company’s blog post.

Amazon is entering an “unprecedented Christmas season” predicted by CEO Jeff Bezos as Amazon already sees more customers than ever looking for Christmas gifts online.

The company announced during its third quarter earnings last week that it expects fourth quarter revenues to range between $ 112 billion and $ 121 billion. That year-over-year increase from 28% to 38% would result in Amazon’s first quarter of over $ 100 billion in revenue.

Amazon has seen great demand for its services throughout the pandemic and is hiring to meet the need. There are plans to hire an additional 100,000 seasonal workers this year to improve fulfillment and sales activities for the fourth quarter and to go beyond the 175,000 seasonal workers hired from March and April as the first phase of the pandemic left many people on their homes limited.

The ballerina commercial premieres on Sunday in the US during “Sunday Night Football” on NBC, and 30- and 60-second versions will air on national television and digital channels throughout the holiday season.

The ad received a positive response on Twitter:

These were the details of the news The new Amazon ad pays homage to the human spirit as... for this day. We hope that we have succeeded by giving you the full details and information. To follow all our news, you can subscribe to the alerts system or to one of our different systems to provide you with all that is new.

It is also worth noting that the original news has been published and is available at and the editorial team at AlKhaleej Today has confirmed it and it has been modified, and it may have been completely transferred or quoted from it and you can read and follow this news from its main source.