The video ad for fig scrubs shows a young woman wearing light pink scrubs and glasses. She is holding a book with the title Medical terminology for dummies, and if that’s not bad enoughShe keeps it upside down.
A close-up of the model’s drawstring scrubs shows a model hospital badge that reads “DO,” short for “Doctor of Osteopathic Medicine,” a task that unlike MDs, takes a more holistic approach to disease.
The reaction was quick: hundreds of doctors, nurses and medical students used social media to ask the company to turn off the offensive ad.
CONNECTED: Dating ads got hit because they were labeled “weird” and “crazy”.
“As a medical student, I am disgusted with how disrespectful and discouraging this ad is,” said one. “Doctors (both DO / MD equally) work tirelessly for the health of their communities.”
“Do better,” commented another.
Figs is a Los Angeles-based company owned by two women – Heather Hasson and Trina Spear – and started selling active clothing.
They expanded into medical apparel in 2013 and hadn’t done anything wrong until its advertisement was published.
Jenny Seyfried, Vice President Marketing at Figs, previously said Die Post“One of the amazing benefits of social media is that medical professionals can show their whole selves. They are not only professionals, but also people. They see ‘The Bachelor’ just like us. “
The company apologized for the offensive ad, stating, “Many of you pointed out an insensitive video that we had on our website … We dropped the ball and we’re so sorry.”
A Twitter user refused to accept the apology and asked for an explanation for the creation of the advertisement.
One said, “’Drop the ball’ as we spend thousands on advertising, filming, crewing, editing, executive approval and marketing placement. That doesn’t mean dropping the ball. Dropping the ball means something when a microphone is still on. Dropping the ball forgets to add the guac to my taco. “
“You really need to get the notes out and know how the thought process led to it,” said another. “Let’s call it what it is, sexist.
“Until you own it, no apology will be enough.”
In response to this additional feedback, the company issued a detailed statement saying it planned to “make changes” and “move forward.” They have stated that they will be researching how the ad was created in the first place and training staff so that it never happens again.
“As a company founded and run by women, we do not tolerate misogyny or gender discrimination,” they said. “The fat we have in some has been added to it is unacceptable to us and we are very sorry.
“We won’t let that happen again.”
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