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Hind Al Soulia - Riyadh - RIYADH — The Good Report 2019 by ACT Responsible awards Bold Communication Agency, a Saudi success story, the 22nd most successful agency worldwide out of 673 agencies evaluated from 76 markets producing 1108 campaigns for 882 brands (321 commercial brands, 444 not-for-profit, 117 governmental bodies).
This yearly report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness about major social and environmental issues.
It comes as a collaboration between ACT Responsible, the international non-profit association and largest global source of the world's best ads on social and environmental issues, and WARC, the worldwide authority on marketing and media effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.
Commenting on this prestigious achievement, Abeer Alessa, founder and general manager of Bold Communication Agency & Member of the Chamber of Commerce “Advertising Committee” said: "As an independent Saudi agency, we feel very proud to have obtained this global classification, which constitutes a strong impetus for us to achieve more progress and accomplishment in our future work. I want to thank all members of the 'Bold' family for their great efforts, which reflect the ability of Saudi youth to compete in the local and international arena.”
Alessa continued, “Since its foundation, Bold has strived to identify Saudi talent to harness and grow their potential to deliver quality work for our partners. Saudi Arabia is rich with local talents and with today’s unlimited support within the framework of the Saudi Vision 2030, opportunities to showcase their capabilities on the global stage have been amplified.”
Since its launch in 2012, Bold has received several prestigious awards. The agency managed to win three awards during the Dubai Lynx Festival, including Independent Agency of the Year (2016) in the MENA region.
It is the first independent Saudi agency ever to win this title. The agency also presented several philanthropic campaigns, the most prominent being Tweet for Heat—a joint campaign with Alwaleed Philanthropies and the United Nations High Commissioner for Refugees (UNHCR).
Alessa added, "This achievement is a testament for what local communication agencies are capable of. Despite these unprecedented times with the impact of the COVID-19 pandemic and the huge strain being placed on brands, it is crucial for communication agencies to work with their clients to redefine their communication strategies, adding more focus on CSR programs that deliver the brand’s message in a responsible, relevant and impactful way.”
It’s important to note, Bold has always focused on knowledge transfer as part of its responsibility in supporting the government's efforts to boost the advertising sector in Saudi Arabia.
Among these prominent efforts is funding of the first research on developing creative economy in Saudi Arabia, with Nuqat, developing workshops and initiatives with several universities and educational institutions plus leading and funding Balaconah events in Riyadh, to support and develop Saudi talent in advertising. — SG
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