The launch of “Empay” in Dubai, the first integrated contactless payment...

Dubai: “The Gulf”
Emirates Payment Services Company announced the launch of the “Empay” app, the first modern, integrated contactless payment system with instant credit. “Empay” is an initiative developed within the framework of the Emirates Smart Government Program, which is an application for secure and cashless payment transactions.
Empay is also the first application in the region to be developed locally for contactless payment via mobile phones, and was designed specifically for citizens and residents of the UAE of all kinds. It provides users with multiple payment methods according to their needs. It is an integrated platform for payment services for the government and private sectors through a wide range of payment services and various services, such as renewing commercial licenses for the Dubai Economic Department, paying bills of all kinds, ordering food, paying educational fees, international money transfers, small payments between individuals (P2P) and many more. In short, you can use eBay to make simple payments like your morning coffee, pay for the daily taxi, and also pay for renewal of licenses for major companies. Empay is a one-stop-shop for all types of payments.

Instant credit facility
In addition, Empay will also provide immediate credit facilities to people who need financing in making various payments, without the need to contact banks and carry out traditional procedures and paperwork that takes a long time.
Citizens and residents of the United Arab Emirates can download the premium application for free from the app stores on Android and iPhone devices, register within only two minutes, and benefit from a digital card supported by MasterCard within the application. The new generation of mobile payment solutions will transform the customers’ experience by enabling them to conduct their financial transactions in a simple, fast, smart and secure way.
Commenting on the launch of “Embay”, Ali Ibrahim, Deputy Director General of Dubai Economy, Chairman of the Board and Managing Director of “Empay”, said: “We are pleased to launch Empay, the new method for making contactless payments and financial transactions in line with the vision of the Dubai government and His Highness Sheikh Mohammed. Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, may God protect him, in moving towards a cashless economy. The launch of the platform in conjunction with the celebrations of the 49th National Day of the United Arab Emirates is a matter of pride and a source of pride for us. Empai is part of the UAE’s smart government initiative, and its launch comes at a time when the UAE maintains its pivotal position in the global economy. This new service will contribute to accelerating the pace of transformation underway in the Emirates into the most advanced and connected digital market in the world. ”

Added value for contactless payment
Ali Ibrahim added: “The launch of Empay comes within the framework of Dubai’s economic policy that supports the transition to a digital economy for all economic sectors, particularly in developing financial transactions through contactless payment, which enhances productivity, reduces costs and saves time, in addition to the application as a service model of smart life. »
He also said: “Dubai economics believes that the Empay app will have added value in switching to contactless payments.
For her part, Mona Al-Qassab, CEO of Empay, said: “We express our happiness at launching Empay and joining the efforts made to accelerate the delivery of digital services in the region. Under the auspices of Dubai Economy, Empay unleashes the amazing future opportunities within the cashless sector as an innovative platform for everyone in this rapidly transforming digital marketplace. Empay seeks to become the ideal payment system for all citizens and residents of the UAE. We make customer experience and satisfaction a priority throughout this project. In light of the changes in the patterns of life, daily trade and the rapid growth in retail trade via the Internet, this trend is expected to continue during the coming period in the region.

One platform
“The goal of the application is to provide a single platform for users to make their daily payments without the need to have multiple applications on their mobile devices to meet different payment requirements,” Al-Qassab added. Empay has the unique experience of using a chain that is not offered by any other solution provider in the region. We realize that this model for making payments is not only an immediate need, but will pave the way for a fully digital world in the coming period. ”
“Empay” was developed to be an easy-to-use application for making payments in a safe, fast, smooth and flexible way from anywhere in the world. Even while traveling, the multifunctional system ensures users complete convenience by simplifying their transaction requirements.
“Empay is the system that takes you wherever you go to meet your payment requirements,” said Gigi George Koshy, executive vice president of “Empay”.
“This new initiative is flexible, secure and comfortable, which will undoubtedly simplify the lives of residents in the UAE,” said Girish Nanda, District Manager, United Arab Emirates and Oman. With a comprehensive range of modern services available, the development of Impay marks a defining moment in the country’s transformation into a fully cashless society. MasterCard is proud of its role in enabling this unique application, as it is a reliable technology partner within the payments sector in the UAE, which enhances the country’s qualifications and establishes its position as a global digital leader. ”

Advantages
Contactless payment: Empire users will now be able to make seamless, contactless payments all over the world through NFC technology (on Android phones), in addition to making payments using a QR code upon any purchase.
Instant credit facilities: This feature helps users take advantage of instant credit facilities without any paper transactions within minutes without the need to visit the bank or fill out long paper forms, which is an important solution at a time when many people face tremendous challenges in financing school fees for their children. Or pay license fees for their commercial activities.
Easy and Fast Registration Process: Registering on “Empay” is an interactive, easy and smooth process that can be completed in less than two minutes.

In-app payment services
Paying the Dubai Economy License Renewal Fees: “Empay” provides business owners with an easy way, as it allows users to pay the Dubai Economy license renewal fees immediately and from anywhere in the world without incurring the trouble of going to any center. Empire users can renew their license via mobile phone within minutes of paying the fees.
Paying service fees: Empay makes it easier for users to pay utility bills in one place and in a simple way, instead of paying monthly bills through different payment platforms and centers.
Paying school fees: “Empay” allows users to pay educational fees in an easy and unprecedented way. Empai will provide parents with alerts and notifications to make payments for education to participating educational institutions, making it very useful for parents on the go. It gives them an ideal solution since the app encourages contactless payments.
Online food ordering: “Empai” provides a distinguished service when ordering food online from the best restaurants in the United Arab Emirates through the application. Where users can choose from a wide variety of menus of Middle Eastern, Asian, Italian, European, fast food and more. Users can also view restaurant menus with photos and updated price lists, as well as the ability to track the status of orders and enjoy meals at any time.
International money transfers: users can send money to various parts of the world easily from their phones to any bank account around the world throughout the day, which saves them the trouble of waiting in long lines or heading to exchange centers. The application also provides a feature to track the transfer and confirm receipt, which gives an additional value to the transfer service.
Deals and Offers: eBay also provides amazing deals and discounts to users when they make electronic or non-contact payments through the app. They can also take advantage of the best offers available in restaurants when they make purchases using the “Empay” application while maintaining their safety through contactless payment.