The French company, in its statement, deliberately did not disclose the extent of its impact on the popular boycott campaign in many countries Arabic And the Islamic products of France in response to the statements of President Emmanuel Macron offensive to Islam.
The company clarified that it will give up in its French branches about “400 to 500” workers, equivalent to (a quarter) of the total workers who will lose their jobs, and most of them will be those with responsibilities within the company, such as managers and management officials.
The giant company’s decision comes in light of the dangerous economic repercussions of the Corona epidemic on economic activities across the world, which led to a decline in Danone’s sales in a way that affected its results.
The company also said in a statement that it expects to “reduce its general and administrative expenses by 700 million euros, which represents 20% of the costs of the enterprise’s structure,” noting that it is betting on “new resources for industrial production that allow reducing the cost of the products offered for sale by 300 million euros.”
According to an AFP report, the planned job cuts come in light of a decline in sales due to the outbreak of the Coronavirus. But a recent survey showed the company’s announcement on its website about hundreds of new jobs in various disciplines in several countries in which it operates. Including India, Egypt, Turkey, China, the United States and Japan, during the months following the emergence of Corona at the beginning of this year.
French companies and the government avoid talking about the impact of the boycott adopted by popular circles in many Arab countries since last October. In response to the caricatures of the Prophet Muhammad, and the statements of the French President insulting to Islam.
And the boycott spread from countries Gulf Al Arabi has strong commercial and economic relations with France. It included the countries of the Maghreb, Egypt, Sudan, Turkey and Iran, as well as many other countries. At the end of last month, the French government called for a halt to calls for a boycott of its goods.
And the French central bank announced, earlier this November. That economic activity in the country shrank by 12% during this month from its normal level. He attributed this to the country’s entry into general isolation measures to limit the spread of Corona. Without also indicating whether there are also repercussions stemming from the boycott campaign. The current decline in economic activity is worse than a 4% decline last October.
The French government imposed a new lockdown on October 30, to curb the rise in new cases of the virus. But the restrictions are less stringent than the first time, to limit their impact in the second-largest economy in the euro area.
And “Danone” has previously been subjected to a boycott campaign in Morocco, along with other companies, due to monopoly and price hikes. This incurred huge losses, according to data issued by its branch in Morocco.
The company announced,Central DanoneThe Moroccan branch of the French group. Its net profit decreased by 653 million dirhams ($ 70 million) in 2018. Compared with 2017, as a result of the boycott campaign that targeted its products.
Central Danone operates in Morocco in the milk sector, as it collects fresh milk by purchasing it directly from farmers in several regions of the Kingdom. And processing it in its factories in the cities of Casablanca and Al Jadida, through the extraction of derivatives and packaging. Before reselling it in the country, it controls the largest share of the milk and dairy products market in Morocco.
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