On its Twitter page, Sleeping Giants France, a citizen collective in the fight against the financing of hate speech, made this information public on Thursday. According to this collective, the Decathlon group made this decision “because the deleterious orientation of CNews can no longer be ignored” and “because more and more brands no longer want to finance the propagation of these speeches”.
“Brands buy locations months in advance, and are often surprised to be associated with programs that do not correspond at all to their values,” the Sleeping Giant collective told 20 Minutes.
Responding to internet users’ questions, Decathlon confirms that it has indeed withdrawn its spots from the CNews channel at the end of the year.
The remarks made by Eric Zemmour in his program “Face à l’Info” in recent months have raised heated controversy. CNews is therefore seen as a channel for the propagation of hate speech.
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