Crunchyroll has 70 million subscribers worldwide, and the acquisition will allow Japan’s entertainment and electronics group to boost its competitiveness against global players such as Netflix.
Sony, which was truly exclusive to negotiate the purchase of Crunchyroll, hopes to harness this new channel to distribute its entertainment content of films and music.
A Sony spokesman declined to comment.
Sony bought Animation Productions, which has 1 million free subscribers, for Animation Productions, for $ 143 million in 2017.
The company is boosting its gaming and entertainment business as part of CEO Kenichiro Yoshida’s strategy to consolidate revenue streams that can mitigate the impact of equipment sales fluctuations.
This week, the company raised its forecast for annual earnings, as gaming activity continues to attract demand related to home stalemate, while the Japanese animated film “Demon Slayer” – distributed by Sony Music Unit – witnessed a strong public turnout at its launch in Japan.
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