Expon CEO Yaakov Nadborni resigns after 5 years

Expon CEO Yaakov Nadborni resigns after 5 years
Expon CEO Yaakov Nadborni resigns after 5 years

Yaakov Nadborni, CEO of Epson 018, resigned today (Sunday) after announcing last week his desire to do so to the company’s controlling shareholder, Hezi Bezalel.

Nadborni started as VP of Marketing at Smile 012, today a subsidiary of Partner, under the management of Stella Handler, former CEO of Bezeq. He later served as the company’s business development manager, signing seven years of activity there. In 2011 he was appointed CEO of Mirs, today HOT Mobile. In 2013, after a term of one year and three months, he left the position. Group activities.

Read more in Calcalist:

Jacob Nadborni Photo: Sivan Poppy

We4G is considered to be the main competitor in the cellular market, and leads the mobile table consistently. With its entry in 2018, the company broke the market with attractive “for life” prices through aggressive marketing campaigns and extensive media campaigns. Expon has about 350,000 mobile subscribers and about 200,000 Internet subscribers. For the past two years, the company has been negotiating with Keshet for the joint establishment of a streaming service, but the project is failing to take shape, as the departure of Nadborney will certainly not contribute to this in a positive way.

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