Majid Al Futtaim announced the launch of a platform to provide insights into customer trends in cooperation with the global customer data science company, Danhambee.
The new platform aims to provide insights and information on customer trends in order to enhance the shopping experience in Carrefour stores, support the supply chain and accelerate sustainable growth plans, based on accurate data and information.
The new platform takes advantage of the “Danhambee Shop” program, which provides a smart solution winning many awards in its category, to enable “Majid Al Futtaim” to enhance its knowledge of customer trends and aspirations and translate them into reality by providing a shopping experience based on more accurate decisions.
The “Dunhambee Shop” program provides key insights that will enable retail sales teams to follow and move on trends quickly and accurately, thus enhancing sales growth and customer loyalty.
Among the most important features of this agreement is that it will also provide suppliers with access to this information in seven markets across the region, allowing them to improve their performance and their ability to innovate and develop marketing strategies.
Majid Al Futtaim began implementing its digital transformation plans in 2017, as part of its vision to enhance its capabilities in the region in terms of data analysis.
The company seeks to transform its operations towards digitalisation in parallel with its efforts to develop actual shopping experiences, by adopting a comprehensive and multi-channel approach that ensures keeping pace with the trends and aspirations of customers in a sustainable manner.
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