STC and Etisalat topped the list of the 30 most valuable brands in the UAE and Saudi Arabia, according to the report issued by the “WPP” Group and “Kantar” for the 30 most valuable brands in the two countries for 2020.
The report, which reflects the changing lifestyles and trends in the UAE and Saudi Arabia, included brands from different categories that deal directly with consumers, ranging from food to energy, with a total value of $ 50 billion.
STC topped the rating with a value equivalent to $ 9.7 billion thanks to its size and brand strength, as well as its new advertising initiatives that are clear, in addition to providing communication services. The company is known for its tireless efforts to enhance opportunities for women, youth and people of determination.
Etisalat ranked second with the equivalent of $ 5.2 billion, and the company is focusing on the importance of technology in enriching people’s lives, which it highlights through its media messages, such as launching the “Committed Together” campaign.
Al-Rajhi Bank ranked third with a value equivalent to $ 4.7 billion, followed by First Abu Dhabi Bank in fourth place with a value equivalent to $ 3.9 billion. Emirates Airlines came in fifth place, with a value of $ 3 billion.
Emirates Airlines, the only airline listed in the classification, has successfully cemented its position by achieving seamless integration between its online and offline services.
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