Bin Ham: The family business is the fastest to adapt to...

Bin Ham Group stated that it did not dispense with its employees during the Corona crisis, indicating that it managed the crisis flexibly, and followed an emergency plan to quickly adapt to the crisis, which made it quickly absorb the negative effects and repercussions.

The group stated to “Emirates Today” that family businesses are among the most rapidly adapted institutions to the new situations after the pandemic, as they were able to deal with great flexibility with the sudden change in the business world affected by the pandemic.

She emphasized that the national economy will recover quickly, given the ingredients it possesses and the opportunities it contains, in addition to government support.

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flexibility

In detail, the General Manager of Bin Ham Group, Ahmed bin Muslim bin Ham Al Ameri, said that the group managed the Corona crisis in a flexible manner and did not dispense with its employees, indicating that the group preserved its human capital despite the negative impacts and repercussions of the crisis, as it resorted to other solutions. It followed an emergency plan to cope with the crisis, which made it quickly absorb the effects of the crisis.

Bin Ham assured to “Emirates Today” that human resources are an important asset for the continued success of companies, pointing out that family businesses are among the most rapidly adapted to the new situations, and have been able to deal flexibly with the sudden change in the business world affected by the global pandemic.

Optimism

Bin Ham pointed out that everyone is optimistic that the national economy will recover quickly, given the components it possesses and the opportunities it contains, in addition to strong government support, expecting that the situation will only take three or four months after the receding of the new virus for the return of growth to its strong rates again. .

The General Director of Bin Ham Group praised the government support provided by the state and the strict measures to contain the spread of the Corona virus, which accelerated the resumption of economic activities, albeit gradually, considering that this would offset the losses of companies, stimulate the market, and move the wheel of trade and business. .

private sector

Bin Ham stressed that the financial support provided by the government and the Central Bank is the largest in the region, and reflects the importance of the private sector in the national economy, pointing out that the private sector, which accounts for the largest share of employment in the UAE, has succeeded alongside the government in reducing dependence on oil and diversifying sources Income.

He stated that the initiatives provided by banks to business owners affected by Corona also reduced the accumulation of losses, and gave these businesses an opportunity to catch a breath.

vital role

Bin Ham stated that Bin Ham Group is a national group that has existed in the market for more than four decades, and was able to achieve a distinguished presence in vital economic activities, such as oil drilling, water well drilling, agriculture, general contracting, electrical installations, real estate investment, and the travel, tourism, hotel and education sectors. And the media, and other activities, as well as played a vital role in implementing large projects at the level of Abu Dhabi and the UAE in general.

He pointed out that the group had previously gone through the challenges of the global financial crisis and the real estate sector declines more than once, but the accumulated experience had enabled it to overcome the difficulties and remain strong in the market.

New projects

Bin Ham said that the group continued, despite market conditions, to implement most of the projects and carry out its work as much as possible, which contributed to overcoming the bulk of the Coronavirus crisis.

In this regard, he pointed out that the group launched a new investment project last month in the Moroccan capital, Rabat, consisting of a commercial center on an area of ​​22 thousand square meters, and the center is also connected to a five-star hotel, built according to the best international standards, and comprising 201 rooms and suites, In addition to a main ballroom that can accommodate up to 500 people, and meeting and conference rooms that can accommodate about 400 people, the hotel also includes five international restaurants, a health club and a “spa” at the highest levels, in addition to an indoor garden and a swimming pool.

The UAE … a model

The General Manager of Bin Ham Group, Ahmed bin Muslim bin Ham Al Ameri, said that “the authentic metal of the people of the Emirates has been clearly evident in exceptional times, and that everyone follows the directions of the state’s leadership, to make the UAE a model and example in providing the highest levels of security, health and safety for everyone who lives on its land. ».

Bin Ham added that the UAE has presented the world with an advanced civilized model in immunization against the Coronavirus at all levels, coupled with a series of precautionary and proactive measures aimed at better dealing with the global repercussions of “Covid-19”, with continuous packages of incentives aimed at ensuring the strength of the national economy. And support its vitality, especially as it is based on a flexible dynamic that is able to keep pace with international developments, during times of crisis, that qualifies it to deal and adapt to the rapid global changes and the resulting fluctuations in the market.

Supporting entrepreneurs and society

The General Manager of Bin Ham Group, Ahmed bin Muslim bin Ham Al Ameri, affirmed that “the group is keen to help entrepreneurs within its societal role, which we consider a legacy through which we work generation after generation, which is the rich legacy that was established by the founding father of the late Sheikh Zayed bin Sultan. Al Nahyan, may God rest his soul. ”

He also affirmed the group’s keenness to play its social role during the pandemic, as the group that owns “City Seasons” hotels announced, last April, its support for the efforts made by the leadership of the state and its agencies in order to combat the Corona epidemic and reduce the chances of its spread, by harnessing all The available rooms and hotel facilities belonging to the “City Seasons” group of hotels are in the service of the nation, to ensure the safety, security and health of all members of society, so that the UAE always remains the best place to live and work, while achieving the highest levels of safety and security for its residents.

Ahmed bin Ham:

“The group managed the (Corona) crisis flexibly, and preserved its human capital.”

“The initiatives that banks have introduced to businesses affected by (Corona) have cushioned losses.”

“The group continued to implement projects, as it launched a new project in Morocco.”

Government support and strict measures to contain the spread of the Corona virus have accelerated the resumption of economic activities.

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