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Hind Al Soulia - Riyadh - UAE-based foodtech startup Grubtech, has raised a $3.4 million pre-Series A investment from several regional family offices, a US-based venture capital firm as well as angel investors.
The platform’s software as a service (SaaS) offering caters to cloud kitchens and delivery-centric restaurants by integrating with third party food aggregators, logistics providers and point of sale solutions.
“We are still in the early stages of the digitisation of the F&B sector, akin to e-commerce 10 years ago. The operations of high volume, multi-brand and omnichannel sales are complex, and so Grubtech has been built with a deep focus on our customers’ pain points today, and anticipated issues and opportunities of the future,” said Mohamed Al Fayed, CEO of Grubtech.
Grubtech will use the funds to further accelerate product development and capitalise on increased demand from Mena, Europe and the Americas.
“Unlike other players in the market that focus on solving one of many pain points, grubtech has built an all-in-one platform, reducing friction points across the order lifecycle. Given our extensive experience investing in the F&B sector, we are big believers in the need for grubtech’s solution and understand the magnitude of the problems it is solving,” said AbdulMohsen Ibrahim AlTouq, CEO of AlTouq Group, a Saudi Arabia-based family office.
Grubtech has helped its customers reduce click-to-door time by 20 per cent and saved approximately 25 per cent of manpower costs.
“The ability to centrally manage our menus and disable unavailable menu items and modifiers directly from the kitchen display system has helped reduce human errors, order cancellations, and eliminate time wasted making updates across various tablets,” said said Hilmar Venter, the regional F&B delivery manager of the Azadea Group. “We’ve also significantly reduced order acceptance time by receiving all orders on one screen. By operating more efficiently, with cost savings, we are able to better serve our customers and increase repeat orders.”
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