Global spending on digital advertising is estimated to have reached $378 billion in 2020 and is expected to gain momentum to reach a total of $646 billion by 2024. Traditionally, advertisers used to rely on choices. taken by consumers, in order to devise and develop unique ways to promote and market brands. The need to keep pace with rapid changes and stay ahead of the curve is now more essential than ever for advertisers, given the changing advertising dynamics that are shifting towards the use of first-party data. Today, advertisers can collect and organize information very efficiently and enhance the effectiveness of their marketing campaigns by consuming first-party data.
The importance of relying on the data of the first party:
According to the recently released Consumer Participation Report, 88% of marketing professionals believe that obtaining first-party data is a top priority in 2021. In order to provide customers with an engaging experience through first-party data collection, companies must research the best ways to collect, classify and activate data By creating an attractive and motivating value proposition.
Digital Marketing and its Strengths
The main feature of digital marketing is its ability to reach the specified audience in a cost-effective and measurable manner. One of the best options for in-app advertising is the ability to place bids in real time and analyze the market in real time. In turn, Huawei Ads provides HUAWEI Ads Developers have the ability to integrate high-quality ads and display them to a wider segment of the target audience. Through the self-service demand-side platform, partners and advertising agencies are able to launch their marketing campaigns using exclusive innovative tools developed by Huawei. The “Huawei Ads” platform also includes HUAWEI Ads on a key element, which is the open advertising identifier (OAID). The open advertising identifier (OAID) to display personalized advertisements to the user subject to compliance with the privacy preferences specified by him.
Impact of Programmed Advertising:
The most important advantage of Programmed Advertising is that it is easy to simplify the entire media buying process. Meaning that all human negotiation and manual entry orders are fully automated, eliminating the need for the often time-consuming “give-and-response” process. Programmed advertising is gaining in popularity due to its ability to determine the most appropriate scope to attract and activate consumer participation. Today, advertisers can successfully reach their target audience, and generate adequate and instant insights into how the audience will interact with the ad.
At Huawei, the four main pillars for advertisers are:
Detailed targeting – helping advertisers by creating meaningful personas from multiple data sources Similar audience modeling – using artificial intelligence and machine learning to target symmetric audiences instantly and in a transparent manner while maintaining quality. Target active users based on app data and in-app activities for better performance. Accurate analysis – providing critical insights into campaign data from multiple touchpoints to improve targeting and return on investment.
While the massive consumer base of more than 700 million active monthly users is already an attractive and unique competitive advantage for Huawei, it will also see further growth over time. Huawei Ads offers and benefits will be added. HUAWEI Ads To Huawei’s portfolio, which varies between smart TVs, tablets and IoT devices, as part of Huawei’s strategy.”N+8+1“.
Learn more about “Huawei Ads” HUAWEI AdsPlease visit the official website of Huawei’s advertising platform.
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