Facebook acquires Kustomer, a company that manages customer conversations

Facebook acquires Kustomer, a company that manages customer conversations
Facebook acquires Kustomer, a company that manages customer conversations

recently completed its recent acquisition, buying a company called Customer, Where the startup program creates a one-screen interface for companies to manage their online conversations with clients and convert some interactions to another automated with the help of chatbots, and Facebook did not disclose the value of the deal, but according to the Wall Street Journal, the company was worth about one billion dollars.

According to the site “engadget“The acquisition comes as Facebook makes a big push in online shopping, as the social media giant recently launched a feature called Stores that allows companies to turn their Facebook and Instagram pages into online storefronts.

The company also recently redesigned the main interface of Instagram to add a tab dedicated to shopping, and for the future CustomerFacebook, it seems, will apply a slight touch to the company.

The company said: “Facebook plans to support operations Customer By providing the resources he needs to expand his business, improve and innovate his product offerings and make his customers happy. “

Facebook is also quick to note that businesses won’t have to switch to Customer To manage online communication tools, he said, “We want companies of all sizes and in all industries to discover the value of messaging, and having a vibrant partner system is critical in providing our customers with choices.”

As the Wall Street Journal points out, Facebook is not new to deals like this, as it has bought more than 100 companies and startups over its 16-year history.

The two most notable acquisitions were Instagram Billion dollars in 2012 andWhatsApp For 19 billion dollars in 2014.

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