Snapchat has recently acquired Voisey, a British start-up that allows users to record short videos through professional audio effects, as it seems that the youth app is seeking to enter the world of audio now.
The advantages of the acquisition for Snapchat:
Voisey allows musicians to download musical instruments that have become the basis for the tracks and sound effects that users rely on when creating short music compositions and videos. The application is also available on the App Store, and has raised so far 1.88 million dollars and ranked 143 in the store in the music section In the United States.
But until now it is not known how the Snapchat application will benefit from the features of the English application through its platform or perhaps consider running the new application separately, as well as reports revealed that by last September, more than 11 million songs were recorded on the Voisey application with the number of plays exceeded To about 200 million.
It seems that Snapchat seeks to enter the world of the music industry through the application, through a set of tools and features that work to create creative clips by users.
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