As we began to bury touch tablets, COVID-19 arrived, people stayed at home, and wanted to buy tablets. This year, smartphone shipments will experience a significant drop, due to the effects of the pandemic on sales.
On the other hand, demand increased sharply, compared to 2019, for tablets, during the third quarter of 2020. This is indicated by a report published by IDC.
This explains: “The global tablet market posted strong results in the third quarter of 2020 (3Q20) with 24.9% year-over-year growth and shipments totaling 47.6 million units, data shows Preliminaries of the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Demand for affordable access to basic computing and larger screens to facilitate remote work, learning and recreation due to COVID-19 restrictions has driven the market. “
Apple remains number one in this market. The Cupertino company shipped 13.9 million iPads, has a 29.2% market share, and saw a 17.4% increase in tablet shipments.
But the most dramatic increase has been seen at Samsung. In the third quarter of 2019, it had only shipped 5 million units. In the third of 2020, 9.4 million Samsung tablets were shipped, an increase of 89.2%.
Result: the gap between Samsung and Apple is narrowing. Otherwise, in third place in this ranking is Amazon, which shipped 5.4 million units (-1.2% growth), followed by Huawei, which shipped 4.9 million units ( 32.9% growth), and Lenovo which shipped 4.1 million units (62.4% growth). “Other” brands shipped a total of 9.9 million tablets during the quarter.
New iPads are available on the market
In any case, if the containment has convinced you to buy a new tablet, new models are available. After launching the new iPad Pro in the first half of the year, Apple launched a new iPad 8 as well as a new iPad Air in September.
The latter is particularly interesting, since it uses the same A14 Bionic processor as the iPhone 12, which is a guarantee of power. In addition, the new iPad Air adopts the same design as the iPad Pro, with thin borders (and the fingerprint scanner is placed on the edge).
It should also be noted that with iPadOS, Apple has, in a way, reinvented the iPad. Indeed, with this new operating system, the tablets of the Cupertino company have an interface very similar to those of computers. And currently, iPads already support mice and touchpads.
At Samsung, there are models like the Galaxy Tab S6 Lite that we had the opportunity to test a few weeks ago, as well as the Galaxy Tab S7 which is positioned as a high-end product.
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