We consumers think we know what Apple is going to do, but Apple often refuses to do anything that seems obvious to consumers.
Take a look at the silicon MacBook. At this point in time, Apple insiders confirmed that we will get an Apple silicon MacBook in November. However, how many years have we spent in every special event in October and November thinking, “Maybe this is the year we get an Apple silicon MacBook! ”
Or for a more historical example, the destruction of the 12-inch MacBook. As MG Siegler pointed out years ago, the MacBook Air branding hasn’t made sense for a while. When the Air was released it was the thinnest and lightest of the range, but for a couple of years the MacBook was on the scene, which just wasn’t the case. For many people, it made sense to somehow drop the “Air” moniker, either by eliminating the air machine, or by branding it as two different sized versions of the same machine something.
But they didn’t do any of those things. You did something that nobody expected: you completely dropped the MacBook.
Now if it actually comes back to us with Apple silicon, it makes a little more sense why they dropped the machine. They probably ran into some technical limits with Intel chips and found that their only way to get ahead with the hardware was their own silicon.
But if it doesn’t come back to us this November, it’s gone forever.
I bought a MacBook just before it was discontinued. If you had told me it was going to be dropped by Apple forever, I would have called you crazy for me love mein MacBook.
Leaks aren’t helpful either
Leaks can indicate the general direction of launches, as was the case with the iPhone 12 Mini recently – leaks indicated we were going to get a tiny iPhone – but leaks do not give any indication of feature set or packaging. Was this tiny iPhone meant to round the bottom of the line? Did Apple want to market them as the small, medium, and large iPhone? Would the hardware be on a par with its bigger siblings?
Would it even hit the market?
We had no idea.
It seems we’ll be getting Apple Silicon Macs this November (Apple has confirmed that they will be releasing them in 2020 and this will be the last event in 2020), but that doesn’t mean we have no idea what we are to get. We could get a bunch of features that drove our minds like Apple chipsets and cell phones on laptops and MagSafe and others that we can’t predict … or we could just get the MacBook with silicon.
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