“In its first full quarter of sales, iPhone SE accounted for nearly a quarter of iPhone sales at $ 399,” said Josh Lowitz, CIRP partner and co-founder. “During a challenging quarter, COVID-19 changed the retail landscape with the delay in introducing new flagship models for 2020, the new SE model managed to attract customers with old phones that needed an upgrade. ”
What happens to the iPhone SE with the introduction of the new iPhone 12 family? Is there any reason to consider the older, slower, and retro looking iPhone?
HANGZHOU, CHINA – APRIL 24, 2020 – A customer shows off a newly purchased Se phone in Hangzhou, Zhejiang … [+] Province, China, April 24, 2020. On the same day, Apple’s new iPhone SE phone was officially launched in the world. – PHOTOGRAPH BY Costfoto / Barcroft Studios / Future Publishing (Photo credit should be Costfoto / Barcroft Media via Getty Images)
Barcroft Media via Getty Images
I’m excited to see what happens next, especially since the iPhone SE’s main selling point has now been ripped away. At launch, the $ 399 worth of iPhone marketing was focused on the fact that it came with the A13 processor, the same processor as the flagship iPhone 11 phones. You would get the same performance as the leading iPhone.
That is no longer the case. While the iPhone 12 family has the edge with the A14, the iPhone SE lags behind with the specifications of last year.
The SE has also lost the size argument. With the introduction of the iPhone 12 Mini, the SE’s “smallest iPhone” tag was removed. The iPhone 12 mini mentioned above is smaller in width and height and almost corresponds to the iPhone SE in terms of depth. Apple’s newfound love for 5G is used at every opportunity, even if the battery life of the 12 mini is compromised and the iPhone SE struggles to assert itself in every area.
Apart from the price.
With the entry-level iPhone 12 mini priced at $ 699, there’s a significant price difference for all of the cutting-edge technology released just six months after the push “just as good as the iPhone 11”.
A large part of Apple’s appeal lies in the promise of the best features of a modern smartphone, coupled with a stylish design and the seal of approval that comes from the iPhone name. Apple’s prices have traditionally been high because of these brand values.
Now the iPhone SE has been positioned slightly to the side. It’s not the fastest. It’s not the smallest. It’s not the newest.
But it’s the cheapest.
Now read the latest iPhone headlines in this week’s Apple Loop News Digest …
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