Apple’s environmentally conscious decision increases sales of its new wireless earbuds

The new iPhone 12 series and older models that Apple continues to sell come without a power adapter or EarPods. Apple claims it took this step in reducing environmental waste.

Although competitors like Samsung, Xiaomi, and OnePlus mocked the company for removing these accessories, a new precedent may have been set.

According to DigiTimes, Apple is already benefiting from the removal of the EarPods from the iPhone 12 retail box.

The removal of the iPhone 12 EarPods should increase sales not only of the AirPods, but also of other Apple hearing aids.

Beats, owned by Apple, announced the new neckband style for $ 49.99 on Beats Flex on October 13, the same day the iPhone 12 series was revealed. The release of the neck-mount headphones was also perfectly coordinated – they went on sale on October 23, when the iPhone 12 and iPhone 12 Pro hit shelves.

According to supply chain insiders, the Beats Flex got off to a good start, and sales momentum is expected to continue well into the first half of next year.

The report also claims that the AirPods, which accounted for 35 percent of the true wireless earbuds (TWS) market in Q2 2020, counterpoint per research firm, continue to do well.

Typically, TWS sales peaked in the third quarter before declining in the fourth quarter. This year is different as the demand remains strong, probably because many people continue to work from home.

Supply-side sources also believe other vendors will stop bundling headphones with their new smartphones as well. Needless to say, this would boost wireless headphones shipments even further.

According to a forecast by research firm Canalys, TWS sales will increase 29 percent in 2020.

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