The South Korean tech giant presented a prototype of a rollable television back in January 2019, which was retracted into a rectangular base.But this week LG finally announced that the Signature OLED R is now available in seven upscale electronics stores in South Korea.
Do you fancy a little piece of the future? The 65-inch flexible OLED gives you 100 million won back, which is roughly £ 66,000 (USD 87,000 / AU $ 122,000).
Why buy a rollable TV when you could buy a brand new Mercedes for the same money?
Well, a couple of reasons. First, who would not I want a television that unfolds at your command. Second, according to LG, the luxury device will bring top-notch OLED picture quality to buyers without devoting a large part of their living room to a traditional television.
As Park Hyoung-sei, president of LG Home Entertainment Company, said: The luxurious device is “an unprecedented achievement that really deserves to be called a work of art”.
Those lucky enough to secure an LG Signature OLED R can choose from four colors for the woolen speaker cover and have their name engraved on the brushed aluminum base, which doubles as a Dolby Atmos soundbar.
If you’re wondering what a flexible OLED screen looks like, check out our video below – it’s really flexible … And you can read our review of the LG Wallpaper OLED TV from a few years ago.
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