Huawei struggles, Xiaomi takes market share

Huawei struggles, Xiaomi takes market share
Huawei struggles, Xiaomi takes market share

Huawei has been targeted by US sanctions for many months which have a concrete impact on its sales of smartphones around the world. The manufacturer was forced to abandon Google services after being deprived of the license by the administration. He has also been blacklisted in the United States, a country where he is considered a threat to national security. As a result, the trade between the Chinese company and American companies is in question, which does not help the business of the brand.

Huawei losing in the coming months?

The consequences of this conflict between Huawei and the USA are being felt on smartphone sales. A recent report by market research firm Counterpoint Research shows how the smartphone brand lost market share between April and August 2020. Over the period, the manufacturer fell from 21% to 16%, which represents a fairly substantial drop when he occupied the first place.

By comparison, Samsung has regained the top spot, dropping from 20% to 22%, the most significant market share in August. Apple stayed the course by staying at 12% over the entire period. The apple brand unveiled the iPhone 12s a week ago, but shipments have yet to start. Despite everything, it seems that the pre-orders of the iPhone 12 and iPhone 12 Pro are excellent, to the point that sales of the new range could exceed the last record held by the iPhone 6. We will have to wait until November at least to see concrete results. So far, it is the iPhone 11 and iPhone SE 2020 that have allowed the American company to maintain its market share.

The rather impressive increase is that of Xiaomi, as the Chinese brand increased from 8% to 11% of the market share between April and August. The brand moved to fourth place in the global market in August, taking advantage of Huawei’s painful period. The Chinese manufacturer’s sales are increasing in territories usually attributed to its competitor, such as central and eastern Europe.

For Counterpoint Research analyst Minsoo Kang, Samsung, Apple, Xiaomi and Oppo will see an increase in their smartphone sales in the coming months, to the detriment of Huawei.

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