Leroy Merlin wants to kill Philips Hue with its inexpensive connected...

Leroy Merlin wants to kill Philips Hue with its inexpensive connected...
Leroy Merlin wants to kill Philips Hue with its inexpensive connected...

In the connected light bulb market, in addition to the essential Philips and its Hue range, there are also other more atypical players, starting with IKEA, which markets its Trädfri range. The latter has been joined since yesterday, October 19 by a famous DIY brand: Leroy Merlin.

Connected bulbs “made in Leroy Merlin”

The group has indeed decided to enrich its Enki eco-system, with a range of connected bulbs under its Lexman brand. In total, we find here six references of bulbs compatible with the Enki box, controllable with a remote control and by voice, with Google Assistant and Amazon Alexa.

“It is strategic for Leroy Merlin to have its own connected objects to develop the user experience in the connected home and not depend solely on products whose brand could one day disappear”, explains Pierre Yves Hadengue. A connected light bulb project that has been thought through at length by the group, the project being in gestation for 3 years.

Leroy Merlin, however, does not wish to position itself as a competitor to brands such as Legrand or Somfy (which are partners of the group), but rather as a complement. Leroy Merlin will announce in November a partnership aimed at enriching its bulb offers with another connected range, this time compatible with the WiFi network. A new reference that will complete a catalog of more than 400 connected objects, developed by 20 different brands, and controllable by Enki.

For Leroy Merlin, one of the objectives is to democratize the use of connected objects in the home. This involves many products available, guaranteed safety, but also (and above all?) Very aggressive prices, with a range of bulbs ranging from 9.90 euros for the bulb alone, to 29.90 for the pack. including two bulbs and remote control. From November, Leroy Merlin will complete its range with connected sockets.

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